TripAdvisor has launched a new direct booking feature within the existing TripAdvisor Sponsored Placements product, giving business owners premium exposure to more booking-ready travellers and helping them increase direct bookings for their properties.
This new direct booking tool allows travellers to click through to the hotels’ own booking page from a sponsored listing on the TripAdvisor platform so that they can book directly with the property. By doing so, the travel giant says it will help travel businesses to avoid costly commissions from OTAs, which can be up to 25 per cent of a booking.
“We hear frequently from hoteliers they need help solving their biggest booking challenges without breaking the bank. We have launched this new direct booking tool based on feedback from owners, and it’s one of a number of things over the next several months we plan to offer hoteliers to better meet their needs,” said Martin Verdon-Roe, vice president, B2B hotels for TripAdvisor.
Sponsored Placements, which first launched on TripAdvisor in 2017, appear on high-profile pages across TripAdvisor, including above search results and on nearby properties’ listings. These ads put a property in front of potential guests looking for places to stay when the property matches the guest’s search and has available rooms to book.
Accommodation owners who are interested in getting more direct bookings can find out more here.