Hospitality players keen to up their personalisation game to capture direct demand can look to Cendyn as a strategic technology partner
Brought to you by Cendyn
Today’s traveller is highly attuned to contextual information that is relevant to their given situation, preferences, and mindset. Every day, they interact with platforms, such as Netflix and Spotify, that tailor their offerings to individual tastes.
These travellers are also exposed to OTAs and other travel intermediaries that leverage personalisation greatly to craft a more relevant and customised experience for them.
To compete in this environment, your hotel must step up its own personalisation game.
Otherwise, your direct booking strategy will not live up to its full potential.
You will spend handsomely on brand marketing and PPC (Pay-Per-Click) campaigns to get potential customers to your website – and then promptly lose them when the experience falls short of their expectations.
To optimise your hotel’s direct bookings, focus first on your hotel’s website to convert more “lookers” into “bookers” – and capture as much of that direct demand as possible.
As the world’s leading hotel CRM (customer relationship management) technology provider, Cendyn is on a mission to make CRM technology more accessible and easier to use for hoteliers and their customers.
The Cendyn Hospitality Cloud – a vertically integrated, cloud-based platform – offers hotels the tools to take control of their direct-booking channel, enhance brand loyalty, and drive profitability.
At a time when hoteliers are being forced to do more with less, a strategic technology partner which can provide them with the scale, reach, and stability to drive efficiencies and performance can be a valuable resource.
Download Cendyn’s latest guide for website personalisation tactics to drive direct bookings.