Following an integration with Tourico Holidays and GTA, Hotelbeds Group has announced technology updates, including the appointment of a technology director for the whole group and the transition of all its bedbank brands onto the same technology platform by year-end.
Further to confirmation of the company’s top leadership team and new departmental structure in January, Chris Branagan, previously chief technology officer of GTA, has now been appointed director of technology for the group.
Branagan will become a member of the company’s executive committee and be responsible for the development and implementation of technology across the group’s platforms, systems and tools to enhance the bedbank’s technology offering.
The group has also revealed that all its bedbank brands – Hotelbeds, Bedsonline, Tourico Holidays, and GTA – will all be transitioned onto the same technology platform by the close of this year.
“We will be updating our partners in due course to explain how they will benefit from these changes,” said Branagan.
Following the integration, there is now a portfolio of over 170,000 hotels selling to over 60,000 travel intermediaries globally via the group´s proprietary B2B technology platform.
To focus on its bedbank core, the group is also selling its destination management division back to TUI.