Tag: Tourism Data
Why relevance is key to future-proofing travel brands
Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.
STB launches tourism resource portals for businesses
The Singapore Tourism Board (STB) has launched two free-to-use online portals for tourism stakeholders to access and contribute information and data analytics.
The Tourism Information...
