Tag: Loyalty Programmes

Korean Air has selected Amadeus Customer Loyalty Suite to manage its lifestyle loyalty programme, Skypass. The airlines' managing vice president & head of loyalty, Young...

Freshly revamped loyalty programmes show a turning point in how chains are re-engaging guests and increasing direct bookings and incremental revenues as customers get back on the road.

When travel demand was at its lowest, loyalty programmes were there to provide much-needed revenue and engagement. Rob MacLean, CEO of Points, shares how loyalty programmes are paving the way through travel recovery

Millennium Hotels and Resorts' My Millennium loyalty programme now comes with a new prestige tier with enhanced benefits, such as additional point accumulation, priority...

IHG Hotels & Resorts has debuted a new global loyalty programme, IHG One Rewards, promising richer benefits, more ways to earn, and easier access on...

Pan Pacific Hotels Group (PPHG) is redefining the loyalty game with the revamped Pan Pacific Discovery, as part of Global Hotel Alliance (GHA)’s reimagination...

Singapore Airlines (SIA) has teamed up with Dream Cruises to launch a two-night cruise experience exclusively for its KrisFlyer members. The specially chartered cruise on...

Preferred Hotel Group has unveiled a series of enhancements to its I Prefer Hotel Rewards loyalty programme, including all-new membership tiers, expanded earning and...

Singapore Airlines (SIA) is providing a one-year extension to all existing PPS Club and KrisFlyer Elite memberships that will expire between March 2021 and...

A partnership between Qantas and Accor will allow eligible members of both brands' loyalty programmes to simultaneously earn both Qantas Points and ALL –...