Tag: Destination Marketing
Singapore goes after hearts of families and children with baby Merlion
Singapore's iconic Merlion has spawned a cute cartoon-style baby, which the Singapore Tourism Board (STB) hopes will appeal to a key target segment –...
Singapore first to get full Indonesia tourism promotion office
Recognising the importance of Singapore both as an origin and transit market, the Indonesia Ministry of Tourism is upgrading the status of its Visit...
MGTO puts gastronomy, festivals at centre of marketing plan
Gastronomy and festivals will be front and centre of Macao Government Tourism Office's (MGTO) marketing plan going forward.
Sri Lanka all set to kick off long-overdue campaign
After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this...
Building the Cinnamon brand, one event at a time
The successful debut of the first Broadway theatre production in Sri Lanka, which saw the legendary Sound of Music performed to full houses every...
Qantas, STB and Changi Airport in tripartite marketing push for Singapore
Qantas, Singapore Tourism Board (STB) and Changi Airport Group (CAG) have announced a S$5 million (US$3.8 million) partnership to promote Singapore as a destination...
Our eight best picks of new product innovations
Read our roundup of eight hottest travel developments and products
Tourism Fiji names rep in Singapore
Tourism Fiji has appointed destination marketing company and travel consultancy Xzodus its representative office in Singapore.
The NTO cites Xzodus' extensive experience in Asian markets...