Tag: Destination Marketing
Coldplay’s latest music video features iconic Singapore spots
From Gardens by the Bay and Jewel Changi Airport to a local neighbourhood and lively bar, Coldplay’s new music video for their track Man...
Digital advertising spend among DMOs remain strong: new Sojern report
Sojern’s latest edition of the State of Destination Marketing 2025 report finds that DMOs are maintaining or increasing digital advertising budgets compared to last...
Maldives’ free holiday campaign wins many hearts
The Maldives’s newly launched destination campaign, the World’s Biggest Getaway, which dishes out free holidays to lucky winners throughout 2025, has been a big...
Attention to travel trends, partnerships crucial for successful tourism marketing
Veteran destination marketers and communicators urge attention to trending travel motivations, partnerships to drive awareness and bookings, and the use of AI to sharpen messaging and reach
“Mono-searching” in travel procurement among consumers is obsolete, claims travel specialist
In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting...
Tourism Australia steps up efforts in India to boost tourist arrivals
India has become the fifth-largest inbound tourism source market for Australia for the year ending in August 2024, up from its position as the...
Taipei promotes its bleisure appeal
Brought to you by JCIM Destination Marketing & Consulting
The Taipei City Government will be showcasing its unique blend of modernity and tradition at IMEX...
Uttar Pradesh eyes Asian investors for Buddhist tourism development
The northern Indian state of Uttar Pradesh is looking to collaborate with governments across South Asia and South-east Asia to attract Foreign Direct Investment...
Maldives to step up destination marketing efforts
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the Maldives Association of Tourism Industry (MATI) have signed a memorandum of understanding to strengthen...
TAT invests one million baht on an adorable courtship of China
A campaign with China's renowned art toy company, Pop Mart, is the latest initiative by the Tourism Authority of Thailand (TAT) to work its...
