Tag: Destination Marketing
Seoul kicks off new global marketing campaign on back of star...
Seoul Tourism Organization (STO) has initiated its 2020 Seoul Global Marketing Campaign on September 4 with a series of seven destination videos fronted by...
TTG Conversations: Five questions with Gregg Wafelbakker, Tourism New Zealand
Destination communications and market presence must not fade out even when tourism is restricted, opine Gregg Wafelbakker, general manager Asia with Tourism New Zealand.
In...
Ready for a rebound
Tourism-dependent Maldives is among the first Asian destinations to reopen to international tourists
Travel lull key time for Mekong suppliers to adjust to new...
Mekong travel suppliers should leverage the current travel hiatus from prolonged border closings to adjust to the new playing field and make crucial updates...
Southern Kansai campaign draws strong interest in China
A destination marketing campaign implemented earlier this year by a Chinese digital marketing company and Japan International Economic Development Organisation (JIEDO) to draw Chinese...
Adara unfurls new data platform for destination marketers
As part of its Covid-19 response, travel intelligence company Adara has rolled out a new data product for destinations, which will provide the most...
No end in sight
The Covid-19 outbreak that has shut down much-needed Chinese arrivals to Sri Lanka has thrown yet another spanner into the works for the destination’s global marketing campaign launch, which has been delayed for years. Feizal Samath reports
Maldives dives into digital marketing to tide through Covid-19 crisis
Maldives is currently re-evaluating its marketing efforts to include strategies that double up as efficient recovery measures for the ongoing Covid-19 crisis.
The Maldives Marketing...
The quality approach
Japan is leveraging the marketing wave of the recently concluded Rugby World Cup and the upcoming Tokyo Olympic and Paralympic Games to attract more longhaul visitors with higher spending. Pamela Chow speaks to industry stakeholders to find out what their plans are.
Sabah Tourism Board gets a new Enchanting look
Sabah Tourism Board (STB) has launched its new brand, Enchanting Sabah, which has been featured in promotional collateral conceptualised by STB's communication and digital...
