With Reinventing Travel in the New Normal being the theme for ITB Asia 2020, the three-day, 120-session virtual event has been specially curated to help travel professionals navigate current challenges and prepare for the industry’s recovery.
Travel industry professionals around the world will converge at the virtual event next month to share ideas and plans that will shape the next decade of travel in a post-pandemic world. The event will be hosted on ITB Community, which has more than 1,500 community members and over 400 buyers subscribed to date, since its launch two weeks ago.

Keynote sessions this year will highlight the emerging trends the travel industry should consider as they continue to navigate Covid-19. Speakers will also address industry’s best practices, business innovations, industry know-how and professional tips on how to adopt the mindset of industry leaders when navigating through challenges. Keynoters include representatives from Booking.com, Google, MakeMyTrip, trivago, and Viator.
ITB Asia 2020’s sessions will address six core themes, including corporate travel; destination marketing; hotel revenue and distribution; as well as tours, attractions and activities.
Thinking outside the box is critical when it comes to the future of corporate travel, and a series of conferences will urge participants to challenge their approach to “business as usual”. Key speakers will include HRS Group CEO Tobias Ragge, who will cover “The new prospects for corporate travel”; and Brett Thomson, general manager, corporate travel, TAG, who will discuss “Building a better solution for international mobility”.
The destination marketing conference series will see national tourism boards, destination agencies and marketing experts come together to discuss how to adapt strategies to serve customers in the new normal. Nicola Eliot, vice president, BBC StoryWorks APAC, BBC Global News will consider “How to create the right stories at the right time to reach out to an audience dreaming of travel”.
Hoteliers and those in related fields will share thoughts on how hotels and accommodation can adapt to the current situation as well as how to stay strong during this time. Park Hotel Group CEO Allen Law will discuss “Navigating the crisis and beyond: Rebound, Recession & Reimagination”, while Jennifer Li, executive vice president and chief business officer, Tujia will consider “How to revive homestays after the pandemic?”.
Participants will share thoughts and insights on how the Covid-19 pandemic has shaped the way the travel industry sees customers and businesses in the tours and activities market. Intrepid Travel CEO James Thornton will host a speech on the tour operators of the future, while Musement co-founder & COO Claudio Bellinzona will discuss “What tours & activities companies can do to prepare for re-opening and recovery”.
Attendees of ITB Asia 2020 will have the opportunity to attend over 120 virtual conference sessions led by more than 120 expert speakers during the virtual event taking place from October 21-23, 2020.
For more information on ITB Asia 2020, click here.



























Singapore-based travel startup Tastech has launched an online booking platform called Atastay featuring a curated collection of luxury hotels across South-east Asia.
Most of the hotels listed on the website have been visited and verified by local senior travel specialists to match luxury travellers with the most unique and localised hotel experiences, according to a press statement.
“There are too many five-star hotels on other online booking platforms. Users who are still looking to plan special holidays such as a honeymoon or that annual family vacation may need to spend quite some time on research (including reading up on numerous hotel reviews) to find the right destination and accommodation,” said Takaya Tomose, founder and CEO of Tastech.
“Atastay carefully curates and conducts these stressful and mundane researches to guarantee that your stay will be special. In fact, during our many site visits in preparation for the launch of Atastay, we have discovered so many unique boutique and well-operated family-friendly hotels in Singapore facing visibly less human traffic during this (Covid) period, and we find it a pity.”
On Tastech’s decision to launch a luxury hotel booking site amid these challenging times, its sales and marketing manager Traven Koo told TTG Asia that the team saw a silver lining of opportunity as the pandemic triggered greater demand for luxury products like private chartered planes and high-end accommodation.
Atastay is a combination of the words ‘atas’, a local slang which means high-class, and ‘stay’. All properties on the platform come with an “Atastay Rating”, which grades hotels on a five-point scale, based on cleanliness, location, service, rooms and facilities. Hotel facilities, in-room amenities, room types, F&B options as well as services are also listed under each property.
Koo said that besides the aforementioned selection criteria, featured hotels have been selected for the uniqueness of the stay experience, such as the hotel layout, quality of room finishing, and views from the room. Atastay’s catalogue will be expanded gradually, and the company will continually refine these selections based on customer feedback and its local surveillance, he added.
Another main feature of Atastay is its rewards programme called Atas Points, where registered users earn points that can be converted into cash rebates to offset future purchases. Koo said that an affiliate programme is also in the pipeline where members will enjoy a wide array of benefits at participating restaurants and brands. As well, Atastay members can unlock monthly exclusive offers which could range from dining experiences and deals on luxury goods to prize draws.
More information is available on www.atastay.com. The site is also available in different languages for Vietnamese, Indonesian and Thailand travellers.