Destinations in Asia are coming up with new products and experiences as part of their post-pandemic tourism recovery strategies.
Azerbaijan, which is now open to fully vaccinated travellers from 29 countries, is focusing on developing its ecotourism and heritage potentials; while Nepal is expanding its destination focus from adventure tourism to cultural and entertainment to cater to different types of visitors.

Speaking at PATA Travel Mart Forum last week, Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said that there are a lot of ongoing renovation and restoration works at cultural and historical sites, such as Khinalig, the highest village in Azerbaijan, which is on the tentative list of UNESCO’s World Heritage Sites.
Being home to 80 per cent of the world’s mud mountains, the country aims to highlight that attraction with a Mud Volcano Visitor Centre project. “It will be an experience centre where travellers can not only look at the volcanoes but also zipline over them or drive off-road around them,” Sengstschmid said, adding that new hiking trails are being built around the area to cater to different types of visitors.
A new e-learning platform dubbed Azerbaijan 101 has also been launched to engage overseas travel companies with live events, virtual fam trips and various learning courses, according to Sengstschmid.
Nepal, whose government is finalising the entry policy to welcome fully vaccinated travellers without quarantine and reinstate visa-on-arrival, is focusing on products which are different, available year-round, and suitable for all groups.
Dhananjay Regmi, CEO, Nepal Tourism Board, said: “Nepal is divided into three ecological zones. In the past, we focused on (the adventure zone of) the Himalayan mountains. Now, we are also (promoting hilly) Pahad in the middle areas and Terai (low lands).”
Pahad highlights include hill stations and mid-hill cultural trails, while Terai boasts wildlife, culture and entertainment centre. “We are also reviving the camping treks in the less dense Eastern and Western regions, like the Khaptad-Badimalika Region trek, by prioritising on the lost trails,” Regmi said.





























The Singapore Tourism Board (STB) has launched SingapoReimagine Global Conversations, a new forum series that puts industry game-changers on the global stage.
Featuring speakers across different sectors, disciplines and locations, the series outlines new travel experiences and business models that demonstrate how the travel industry has innovated and adapted for the future in the wake of the pandemic.
STB CEO Keith Tan said: “The needs and expectations of travellers are changing significantly. As borders gradually reopen around the world, the tourism industry must work together to innovate, develop solutions and reimagine what the new travel experience can and should be. With SingapoReimagine Global Conversations, we hope to provide a platform for such innovation, and a voice for leaders in the tourism sector and beyond.”
SingapoReimagine Global Conversations is a key part of STB’s SingapoReimagine initiative, which was launched last year to affirm the destination’s commitment to shape a new standard for travel, through safety, technology, experiences and sustainability.
The series comprises three key forums, with overseas adaptations. The first forum, titled Reimagine Experiences, is available on-demand in four video episodes released weekly on STB’s website and YouTube channel starting today. The episodes will tap into the top minds in tourism and lifestyle, through a rich blend of interviews, rapid-fire questions, and data insights, to inspire new collaborations and ideas.
The other two forums, which will focus on the themes of travel journeys as well as sustainability and wellness, will be introduced later this year and in 1H2022.
In the first episode, global trend forecaster and data partner WGSN unveils deeper insights into three future traveller profiles – The Wander Must, The Mindful Explorer, and The Slow Pacer – that will influence the future of the travel industry, as well as actionable steps for industry stakeholders.
Reimagine Experiences will spotlight different topics with featured speakers from across the attractions, design, entertainment, events, hospitality, sports, technology, and MICE industries. These include Warner Music Group; travel and lifestyle company Blue Sky Escapes; local experience curator Tribe; National Gallery Singapore; sporting events organiser Ironman Group; as well as Raffles Singapore and Double Confirm Productions & Sight Lines Entertainment, which collaborated to produce a first-of-its-kind interactive virtual play within the hotel’s premises.
To further discussions on reinventing the travel experience, SingapoReimagine Global Conversations will be rolled out in overseas markets in localised formats.
These include the US where SingapoReimagine Global Conversations will partner with The New Yorker Festival to feature a moderated panel session on food and sustainability. In China, it will take place as STB China MICE conference, which will include a panel discussion on topics such as tech-enabled experiences and sustainability. In the UK and Dubai, it will take the form of a panel session on sustainable travel and building liveable cities.
To catch all episodes of SingapoReimagine Global Conversations, visit bit.ly/globalconvos.