TTG Asia
Asia/Singapore Saturday, 3rd January 2026
Page 2671

MyCEB to nurture states for MICE

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THE MALAYSIAN Convention and Exhibition Bureau (MyCEB) will make raising the MICE capabilities of various Malaysian states its priority this year.

Efforts include a training seminar in January, led by international MICE veterans, to show MICE sellers and state officials how events in Malaysia can be more innovative, regular roadshows in different states to raise the awareness of the economic benefits MICE brings, as well as close partnerships with state tourism offices to develop fresh programmes to entice MICE buyers.

Ho Yoke Ping, general manager of sales and marketing, MyCEB, told TTGmice e-Weekly that the bureau would also play an advisory role to Malaysian states, providing input on how infrastructure developments can be shaped to cater to MICE.

According to Ho, several Malaysian states were “getting more active in the pursuit of MICE business”.

“There’s a lot of construction going on in some of the states,” she said.

“Penang is building a convention centre, Johor will have the Legoland theme park and a convention centre by the Genting Group (which will be built along with a water theme park and 2,000-key hotel as the second phase of the group’s Johor Premium Outlets), and Malacca’s Arab City is being planned.”

Ocean Travel China

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Ocean Travel China’s attentive service is great, but it needs to work on its image

Presence Located in south-central Beijing, a historic neighborhood gradually associated with skyscraper malls, Ocean Travel is near both high-end business and residential areas. However, finding the fifth floor office in Beijing Business World was like playing a game of hide and seek in a warren of hallways. Its hidden location may seem unfavourable at first thought, but since the company focuses on upscale leisure travellers, this could also work to its advantage as Chinese consumers tend to appreciate exclusivity.

Appearance The office is a classic example of function over form. On the afternoon I arrived, the sight I was greetedwith was eight staffers dressed in uncoordinated business attire who were hard at work. Their desks were in a state of disarray, a bookshelf held a disorganised mix of outdated and new magazines as well as plaques waiting to be hung up, and an open box lay next to the reception counter.
The only design element was a traditional Ming-style wooden bookshelf and two cushioned chairs, but these were located in the main walkway and were uncomfortable to sit on.

Ease The service was incredible, despite some moments of flurry. The receptionist was nervous when I walked in but understood enough to call in a more senior employee who attended to my queries and got to work, quickly finding the information I needed.
Another employee graciously offered a cup of tea, invited me to sit while waiting and checked if I experienced any difficulty in locating the office. It felt familiar and cosy, rather than corporate and streamlined. There were no bells and whistles, but staff were efficient.

Suggestions Put up more prominent signage on the building facade and near the office’s entrance. Consider playing light and unobtrusive music in the background to create a soothing atmosphere. Encourage a simple dress code that will indicate professionalism like a colored combination or accessories such as a scarf or pin. Also, if customers call up asking for directions, staff should be more specific in identifying the appropriate building entrance and street name. This would certainly help bring in more prospective clients.

This article was first published in TTG Asia, March 9 issue, on page 6. To read more, please view our digital edition or click here to subscribe.

Reporting by Manuela Zoninsein

New luxury programme by Come & Go Vietnam

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Guests can stay at properties such as The Nam Hai

British-run boutique tour operator Come & Go Vietnam has launched a new Luxury Vietnam itinerary.

The customisable tour takes travellers to and from Hanoi and Ho Chi Minh City, with stops at destinations such as Hoi An, Halong Bay and the Mekong Delta. Featured hotels and resorts include the Sofitel Legend Metropole Hanoi, The Nam Hai and Park Hyatt Saigon, with extension possibilities in properties such as the Six Senses Con Dao. Local and international cuisine can also be sampled at Restaurant Bobby Chinn and Didier Corlou’s famous La Verticale.

Come & Go Vietnam founder and managing director, Tim Russell, said: “Vietnam has a reputation as a challenging destination to visit, but luxury travellers can now enjoy VIP arrival services at the country’s main airports as well as choose from a large and growing selection of luxury hotels and resorts, while still enjoying a programme that gets them off the tourist trail and into the real Vietnam.”

He added that travel consultants buying the tour would usually get a 10-15 per cent discount off the published rate, although no commissions were given out.

Russell explained that most of Come & Go’s clients customised their own programmes hence itineraries listed were just samples. Luxury, he stressed, was less about ostentation and more about privacy, intimacy and unique experiences.

Guests can add on some of the company’s specialist products such as history/architecture walks with local experts, trips with professional travel photographers, cooking classes/tours with famous chefs and private blessing ceremonies at temples.

This article was first published in TTG Asia, March 9 issue, on page 6. To read more, please view our digital edition or click here to subscribe.

Chan Brothers premier tours rake up sales

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CHAN Brothers Travel’s Premier Edition tours to Taiwan, South Korea and Japan have now garnered close to 50 confirmed departures, including forward bookings, since its soft launch in December, the company claims.

The Singapore travel firm is set to unveil the rest of its Premier collection, which comprises 18 exclusive group itineraries around the globe, by the first half of this year. Itineraries to China, Australia, South Africa, the UK, France, Switzerland, Italy and the US, will be rolled out gradually in the coming months.

Ivy Tan, marketing communications director, Chan Brothers Travel, told TTG Asia e-Daily that the tours were created as part of the firm’s strategic plans to cater to a new breed of seasoned Singaporean travellers. She said: “The Premier collection is for individuals who have seen it all ­and now desire to explore destinations in-depth, and don’t mind forking out extra for a unique experience.”

Premier tours run from six to 12 days, with group sizes capped at 30, compared to 40 on its mass-market tours. Generally, these tours cost 30 per cent more than the standard itinerary.

A week-long tour in Taiwan retails from S$1,698 (US$1,342) per person on a twin-share basis, excluding airport taxes and surcharges, and up to S$7,999 per person for a 12-day trip to the west coast of the US.

Bilingual guides will lead the new tours, with travellers staying in deluxe accommodation and dining in Michelin-starred restaurants as part of the itinerary. The tour package also offers customers a complimentary ride to the airport and access to the Premier Club lounges operated by Singapore Airport Terminal Services.

Diethelm enters Hong Kong

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DIETHELM Travel Group (DTG) has filled a key gap in its Asian network – Hong Kong – by partnering Vigor Tours in the SAR, which will set up a dedicated Diethelm Travel Hong Kong within its office.

The marketing and fulfilment agreement will see Vigor handling DTG’s clients in Hong Kong, and Vigor selling Diethelm’s B2B services to Asians in Hong Kong.

“This takes our regional presence to 13 countries, with at least one more new opening planned,” said DTG’s CEO, John Watson.

Vigor is part of listed company Kwoon Chung Motors and has been in business since 2002 operating four divisions: airport bus shuttle service to 100 hotels, limousine service, DMC and Royal Vacations (focusing on deluxe travel). The latter is a six-month-old offering established by Richard Willis, who came onboard Vigor as corporate development director in January last year.

Vigor’s strength was handling incentives from China, said Willis, who is Diethelm Travel Hong Kong’s managing director.

DTG would bring groups from new markets such as Russia and South America, apart from its traditional Western European market, he said.

“And Diethelm has completed its last jigsaw puzzle in Asia, as Hong Kong is a must-see destination,” he added.

Interstate China nabs JC Mandarin Shanghai

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INTERSTATE China Hotels & Resorts has nabbed the management contract for JC Mandarin Hotel in Shanghai.

This is the third Shanghai property to be managed by Interstate China, a joint venture between US-based Interstate Hotels & Resorts and China’s Jin Jiang International Hotels. Interstate China’s portfolio comprises seven managed and signed hotels with over 2,500 rooms throughout China, including Beijing and Wuhan.

The 514-room JC Mandarin Hotel, owned by Shanghai Jin Cang Mandarin Hotel, is located on Nanjing Road.

US agents move to sell niches other than cruises

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INDEPENDENT travel consultants in the US are reducing their traditional dependence on cruise sales in favour of other revenue streams.

Findings of the 2011 NACTA Independent Agents Report released by the American Society of Travel Agents (ASTA) and the National Association of Career Travel Agents (NACTA), reveal an increasing number of US consultants specialising in a specific destination (nine per cent), tours (six per cent) and honeymoon sales, luxury travel or family travel (five per cent each).

Trends in the US are usually a harbinger of the shape of the travel trade communities elsewhere. Commission cuts, for example, started in the US, moved to Europe and then Asia.

While cruise sales remains a primary income source for 57 per cent of consultants, it was a significant decrease from the year before, when 75 per cent said they were cruise specialists. For the second consecutive year, 57 per cent of 1,762 independent consultants surveyed reported an increase in business in 2011.

“Independent agents are strong generators of new business, especially group travel,” said Ann van Leeuwen, NACTA vice president. “This growing segment is not only changing the way travel agents conduct their daily business, but how travel is promoted and sold.”

ASTA CEO Tony Gonchar said: “As this sector of travel agents continues to grow, we want to ensure suppliers are able to get an in-depth understanding of what drives the independent travel agent community.”

According to the survey, 70 per cent of independent consultants do not use a Global Distribution System, up from 67 per cent in the year prior.

Royal Caribbean emerged as the top cruise supplier among consultants in 2011. Globus was crowned the top escorted tour operator, Sandals was the top choice among resort suppliers, while Marriott was ranked the top hotel supplier.

The 2011 NACTA Independent Agents Report was an email survey conducted among NACTA members in June 2011.

New website start-up targets US medical tourists

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A NEW website start-up, medisherpa.com, targets US medical tourists with a database of pre-screened medical institutions and clinicians i in Asia.

Currently running on a beta version, the website is scheduled to officially launch on March 31.

Michael Ruggles, co-founder of Singapore-based medisherpa.com said: “There is no denying that the medical tourism market in Asia is seeing unprecedented market growth. We are building a platform to facilitate this influx of medical travellers and there is no better place to do that from than the citystate of Singapore that serves as the gatekeeper to a region synonymous with world-class healthcare, all at low treatment costs.”

Targeted chiefly at North Americans, the website currently features over 300,000 medical institutions and professionals from Singapore, Malaysia, Thailand, India and Australia.

Ruggles hopes to seal similar arrangements with leading healthcare providers in South America, Europe, the Middle East and Africa by the end of the year.

The company is also working with partners to develop packages for medical tourists. Plans are also in the works to build the site’s Traditional Chinese Medicine (TCM) category to expand its appeal to the Singaporean, Hong Kong and Mainland Chinese markets, and to link the site to hotel and airline booking engines.

Medisherpa.com will be free to users, with revenue deriving mainly from display advertisements on the website, and a tiered membership scheme for healthcare professionals who want to be listed on the site.

To date, the website has received approximately 20,000 unique visitors a month, a figure expected to increase five-fold in the coming months as the start-up firm’s online marketing campaigns unroll.

Kata goes beyond mid-market into luxury

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KATA Group Resorts Thailand has launched a new hotel brand, Beyond Resorts, which sees the mid-market value accommodation group venture into the luxury end.

Group president, Pamuke Achariyachai, said: “In order to allow the Kata legend to grow and attract a broader scope of international vacationers, the company will expand its hospitality offerings into the luxurious four-star plus market.”

“Our corporate strategy has been to grow Kata Group’s current four properties to include two high-specification resorts with more to be added in the future.”

Two new Beyond Resorts will open in Khao Lak and Krabi on March 23, strengthening Kata’s presence in the Andaman region.

Beyond Resort Khao Lak is a couples-only hotel offering 153 villas with easy beach access, while Beyond Resort Krabi caters for couples and families with 171 rooms in six configurations.

Beyond Resort Khao Lak has witnessed strong demand since soft opening, with major travel agents Thomas Cook and Go Vacations making 100 room bookings for six months.

Looking ahead, Pamuke plans to re-brand the Karaon Beach Resort & Spa in Phuket under the Beyond label. Confident that there will be sufficient demand, he also intends to increase capacity at Beyond Resort Khao Lak with 50 more villas.

Reporting by Timothy France

Agora signs marketing pact with Kosmopolito

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JAPAN’S Agora Hospitalities has signed a cross marketing agreement with Hong Kong-based Kosmopolito Hotels International (KHI). Combined, they offer a portfolio of 29 hotels – 23 KHI properties and six Agora hotels.

Both companies can cross-sell each other’s hotels, use the services of supporting functions and share operational resources.

President and CEO of Agora Hospitalities, Aya Aso, said the alliance could help reduce costs now that the total number of rooms exceeds 7,000.

KHI’s current portfolio includes 12 hotels in Hong Kong, five in Malaysia, four in China, one in Singapore and one in London, while Agora manages six hotels in Japan.