Chan Brothers premier tours rake up sales

CHAN Brothers Travel’s Premier Edition tours to Taiwan, South Korea and Japan have now garnered close to 50 confirmed departures, including forward bookings, since its soft launch in December, the company claims.

The Singapore travel firm is set to unveil the rest of its Premier collection, which comprises 18 exclusive group itineraries around the globe, by the first half of this year. Itineraries to China, Australia, South Africa, the UK, France, Switzerland, Italy and the US, will be rolled out gradually in the coming months.

Ivy Tan, marketing communications director, Chan Brothers Travel, told TTG Asia e-Daily that the tours were created as part of the firm’s strategic plans to cater to a new breed of seasoned Singaporean travellers. She said: “The Premier collection is for individuals who have seen it all ­and now desire to explore destinations in-depth, and don’t mind forking out extra for a unique experience.”

Premier tours run from six to 12 days, with group sizes capped at 30, compared to 40 on its mass-market tours. Generally, these tours cost 30 per cent more than the standard itinerary.

A week-long tour in Taiwan retails from S$1,698 (US$1,342) per person on a twin-share basis, excluding airport taxes and surcharges, and up to S$7,999 per person for a 12-day trip to the west coast of the US.

Bilingual guides will lead the new tours, with travellers staying in deluxe accommodation and dining in Michelin-starred restaurants as part of the itinerary. The tour package also offers customers a complimentary ride to the airport and access to the Premier Club lounges operated by Singapore Airport Terminal Services.

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