THE MALAYSIAN Convention and Exhibition Bureau (MyCEB) will make raising the MICE capabilities of various Malaysian states its priority this year.
Efforts include a training seminar in January, led by international MICE veterans, to show MICE sellers and state officials how events in Malaysia can be more innovative, regular roadshows in different states to raise the awareness of the economic benefits MICE brings, as well as close partnerships with state tourism offices to develop fresh programmes to entice MICE buyers.
Ho Yoke Ping, general manager of sales and marketing, MyCEB, told TTGmice e-Weekly that the bureau would also play an advisory role to Malaysian states, providing input on how infrastructure developments can be shaped to cater to MICE.
According to Ho, several Malaysian states were “getting more active in the pursuit of MICE business”.
“There’s a lot of construction going on in some of the states,” she said.
“Penang is building a convention centre, Johor will have the Legoland theme park and a convention centre by the Genting Group (which will be built along with a water theme park and 2,000-key hotel as the second phase of the group’s Johor Premium Outlets), and Malacca’s Arab City is being planned.”