ASIAN incentive delegates are Sydney’s highest-yielding business visitors, outspending leisure visitors by an average of 6.5 times, according to a recent study by Business Events Sydney (BESydney).

The CVB also found that international incentive delegates to Sydney can spend up to 9.4 times more per day than holiday visitors – A$1,418 (US$1,091) compared to A$151 – and five times that of other business visitors.

Developed in collaboration with the University of Technology, Sydney, the study analyses the corporate incentive market with a focus on Asia, while measuring the expenditure of delegates and organisers of Asian incentives in New South Wales.

Shopping pursuits were revealed as a key part of the delegate experience for Asian visitors, because shopping overseas demonstrates affluence and achievement, and most expenses were already covered by the incentive trip itself.

‘Quality of goods’ and ‘value for money’ rated highly for these delegates, who are most likely drawn to Western brand names.

Shopping experiences rated highly in incentive destination choice, and the highest expenditure across incentive event and nationality went towards clothing, handbags and shoes, followed by souvenirs, jewellery and toys.

But at the same time, Asian incentive delegates were also found to be knowledgeable and savvy travellers who want more immersive experiences.

Lyn Lewis-Smith, CEO of BESydney, said: “This is the first study we’ve undertaken on the corporate incentive market from Asia and it’s an important one for us. We’ve seen 20 per cent year-on-year growth over the past decade in the value of events secured from Asia and this market now accounts for almost half of the business we secure and deliver each year.”

She added that the study would help improve understanding of the Asian incentive traveller and enable cities to further refine the delegate experience according to the growing and changing needs of the market.

Incentive travel currently makes up about 25 per cent of the global business travel industry revenue and has been rising for the past two decades.

DRIVEN by strong MICE business, the Henann Group of Resorts is building 10 additional properties in its stronghold Boracay, as well as Palawan and Bohol.

“MICE goes to different destinations every year. We had nothing to offer as we were only in Boracay (before) so we decided to expand,” said Isabel S Garcia, the group’s assistant vice president for sales – Boracay area.

“All our properties will have function rooms and will cater to the MICE market.”

The Filipino hotel development and management company will build five more resorts in Boracay, where it is already the biggest developer with almost 800 rooms.

Already under construction is the 110-key Henann Prime Resort, opening in 3Q2016, while the company recently broke ground for the 180-key Henann Crystal Sands and 130-key Henann Palm Beach Resort, both scheduled to open in 4Q16.

Negotiations for two more resorts in Boracay are underway.

Garcia said Henann is also investing in three properties in Palawan, including Henann Malkapuya Resort in Coron with 130 water villas and a 2017 launch date, and two hotels in Puerto Princesa that are still in the planning stage.

Over in Bohol the group soft-opened its flagship property earlier this month. The 400-key Henann Resort Alona Beach Panglao comes with an adjacent convention centre with capacity for up to 1,000 pax.

Garcia said Hennan will “test the waters” in Bohol before deciding when to open its second resort near the Bohol Beach Club, also in Panglao.

ONLINE travel guide Go-Myanmar.com has relaunched its website with a travel consultant log-in page for the first time, as well as up-to-date information, improved usability and enhanced content and design.

The site, which offers travellers information on travelling in South-east Asia’s newest tourism darling, has seen growing interest from trade partners as well for its expertise.

Explaining to TTG Asia e-Daily the rationale for including a section for trade in Go-Myanmar’s new layout, founder Marcus Allender said: “Because of our popular and wide-ranging Myanmar destination and activities coverage, Go-Myanmar.com gets a lot of interest from agents as well as FITs. With the new website it made sense to create a dedicated area which provides details on our team, the services we provide, and our strengths as a DMC.

“Although we are popular with independent travellers, we have done a lot of work with travel consultants too. We know the Myanmar market inside out and we are comfortable with handling large groups and logistically challenging trips, so working with travel consultants is a natural fit.”

Allender added that this included everything from taking hundreds-strong MICE groups to Nay Pyi Taw, to large adventure groups travelling by car or motorbike overland from neighbouring countries.

“But of course we ultimately need a totally dedicated service for travel consultants and B2B customers, and that is what we are working on now. Watch this space,” he shared.

The new website also includes a Youtube channel with videos of destinations, a Myanmar audio language guide for key phrases and an expanded tours section.

“An internet- or app-based approach to country guides is always going to be more flexible and up-to-date than the print alternative,” Allender said. “Although Internet access in Myanmar remains patchy, it is improving – and you do not necessarily have to be online to use an electronic guide.”

About 85 per cent of the website’s traffic comes from outside Myanmar, and the website saw 184,000 unique visitors with 684,000 page views last year.

HOLDING more promotional activities and getting celebrities to endorse Nepal’s rebuilding were some of the ideas that came out of PATA-initiated sessions in Nepal in the last week, as the association met with local trade players to draw up a tourism recovery plan.

PATA vice chairman Andrew Jones and crisis management expert Bert van Walbeek travelled to Kathmandu last week to engage some 60 members of the public and private sector to exchange ideas and share experiences on how Nepal can recover from the devastating April 25 earthquake.

A brainstorming session with van Walbeek was held on May 22, followed by a meeting on May 24.

During the meeting, Jones assured the Nepalese trade that PATA would mobilise its network of members to help Nepal get back on its feet and said he would propose an action-oriented plan to the Nepal government, PATA Nepal Chapter and PATA.

He also suggested professionals can create more promotional activities and engage celebrities.

On the other hand, van Walbeek advised Nepali tourism stakeholders not to drop prices but rather provide additional value to tourists.

Inputs from both the brainstorming session, which churned out more than 250 ideas, and the meeting will be channelled into the making of a recovery plan that will be ready by mid-June 2015.

The plan will come with clear steps and guidelines and will be a joint initiative between PATA and Nepal’s Tourism Recovery Committee.

THE Singapore Tourism Board (STB) and partners are leveraging the nation’s 50^th birthday and embarking on a S$20 million (US$14.8 million) marketing outreach campaign to Singapore’s most important regional markets.

Running from May to December, the Golden Jubilee campaign gives tourists their pick of specially priced airfares, accommodations, shopping and dining experiences, and admission fees to attractions offered by more than 40 tourism stakeholders who are collaborating with STB.

The campaign was also deliberately timed to coincide with the Great Singapore Sale, which begins tomorrow, and will be marketed in Indonesia, China, India, the Philippines, Japan, South Korea and Vietnam.

For instance, tourists who spend at least S$50 stand a chance to win S$500 in the form of a MasterCard prepaid card, with one awarded daily.

Pedestrian Night on Orchard Road also makes a return from July to December, with a section of iconic shopping belt Orchard Road to be transformed into a vehicle-free road with themed activities every first Saturday of the month.

Lynette Pang, assistant chief executive of STB’s marketing group, said SG50 is “an opportunity for STB to leverage the international attention to ramp up marketing efforts for destination Singapore”.

“We invited the tourism industry to partner us on this opportunity, and the response from across the various tourism industries has been heartening.”

CHINA is a notoriously tough nut to crack for international travel companies, but the Priceline Group this week upped its stake in Chinese OTA Ctrip.com International in a show of faith for the world’s largest outbound market.

A Priceline press release said the company is injecting another US$250 million in Ctrip via a convertible bond, and has also received permission to increase its stake in China’s leading online travel company to 15 per cent.

This builds on Priceline’s US$500 million investment in Shanghai-based Ctrip last year. Assuming the conversion of both bonds, Priceline will own roughly 10.5 per cent of Ctrip’s shares.

The news comes only a few days after rival Expedia announced it was selling a 62 per cent stake in eLong, another Chinese OTA, to Ctrip.

Commenting on the deal in a statement, president and CEO of the Priceline Group, Darren Huston, said: “We consider Ctrip a market leader in China and we’re investing in a company and a team that we believe fits well with our long-term view of China as a market and the Chinese people as global travellers.”

EMERGING destinations around the world can snag themselves a free advertising campaign on TripAdvisor this year, if they win the PATA CEO Challenge 2015.

Announced today, PATA said it was working with TripAdvisor to award an advertising campaign worth US$500,000 to two worthy destinations to showcase their stories to the world.

Sarah Mathews, head of destination marketing APAC, TripAdvisor, outlined what destinations stand to win: “Our global team will work with the two winners to develop a great digital campaign. It is our aim to support each destination with our knowledge on how travellers are inspired, research and book online and therefore to help the destination to paint their digital story to our global audience.”

Besides that, winners will be presented the PATA CEO Challenge 2015 Top Destination Award during a ceremony to be held at the PATA Aligned Advocacy Dinner in London this November, just ahead of the World Travel Market 2015.

The PATA CEO Challenge 2015 aims to promote and enhance the number of visitors to emerging destinations including regions, states, or provinces, and second-/third-tier cities, whether they are a PATA member or not. Countries and first-tier cities are not allowed to participate.

To win, entries must demonstrate that the destination’s marketing campaign is contributing to the sustainable growth of tourism and empowering local communities.

Mario Hardy, CEO, PATA, said in a statement: “There are hundreds and thousands of destinations that are known, visited and experienced by world travellers. However, there are even more destinations that are ready to be discovered and deserve to be recognised for their authenticity and beauty. PATA, through the PATA CEO Challenge 2015, is honoured to highlight these new and emerging destinations.”

More information about the PATA CEO Challenge 2015 can be found atwww.PATA.org/PATAceochallenge.

THE Asia Premium Travel Mart (APTM), the first high-end B2B tourism event in South-east Asia, is throwing the spotlight on the Philippines as a luxury travel destination and organisers have outlined a strategy for the show for the next three years.

Edwin Villanueva, director of S8 Exhibition, the show’s organiser, pointed out that the Philippines is a johnny-come-lately whose luxury market is small compared with those of Thailand, Bali, Maldives and Bhutan.

But the company’s president, Fe Abling-Yu, is convinced that the country can catch up with its neighbours quickly. “(We) have an expanding number of luxury properties, service-oriented people, exclusive destinations, and experiential holidays.”

In order to bring the Philippines up to speed, five travel consultants including Abling-Yu, also general manager of Arfel Travel and Tours, and Villanueva, general manager of Light Miles Travel, formed S8 Exhibition.

Villanueva told TTG Asia e-Daily that a “layered strategy” will be adopted in staging APTM, with more target markets added each year. For 2015, APTM is focusing on the luxury leisure market and targets bringing 10,000 arrivals to the Philippines.

Next year, the show will add a MICE component and aim for 30,000 tourists, while medical tourism and a total of 60,000 tourists are the targets for 2017’s edition.