THE Singapore Tourism Board (STB) and partners are leveraging the nation’s 50th birthday and embarking on a S$20 million (US$14.8 million) marketing outreach campaign to Singapore’s most important regional markets.
Running from May to December, the Golden Jubilee campaign gives tourists their pick of specially priced airfares, accommodations, shopping and dining experiences, and admission fees to attractions offered by more than 40 tourism stakeholders who are collaborating with STB.
The campaign was also deliberately timed to coincide with the Great Singapore Sale, which begins tomorrow, and will be marketed in Indonesia, China, India, the Philippines, Japan, South Korea and Vietnam.
For instance, tourists who spend at least S$50 stand a chance to win S$500 in the form of a MasterCard prepaid card, with one awarded daily.
Pedestrian Night on Orchard Road also makes a return from July to December, with a section of iconic shopping belt Orchard Road to be transformed into a vehicle-free road with themed activities every first Saturday of the month.
Lynette Pang, assistant chief executive of STB’s marketing group, said SG50 is “an opportunity for STB to leverage the international attention to ramp up marketing efforts for destination Singapore”.
“We invited the tourism industry to partner us on this opportunity, and the response from across the various tourism industries has been heartening.”
