ONLINE travel guide Go-Myanmar.com has relaunched its website with a travel consultant log-in page for the first time, as well as up-to-date information, improved usability and enhanced content and design.
The site, which offers travellers information on travelling in South-east Asia’s newest tourism darling, has seen growing interest from trade partners as well for its expertise.
Explaining to TTG Asia e-Daily the rationale for including a section for trade in Go-Myanmar’s new layout, founder Marcus Allender said: “Because of our popular and wide-ranging Myanmar destination and activities coverage, Go-Myanmar.com gets a lot of interest from agents as well as FITs. With the new website it made sense to create a dedicated area which provides details on our team, the services we provide, and our strengths as a DMC.
“Although we are popular with independent travellers, we have done a lot of work with travel consultants too. We know the Myanmar market inside out and we are comfortable with handling large groups and logistically challenging trips, so working with travel consultants is a natural fit.”
Allender added that this included everything from taking hundreds-strong MICE groups to Nay Pyi Taw, to large adventure groups travelling by car or motorbike overland from neighbouring countries.
“But of course we ultimately need a totally dedicated service for travel consultants and B2B customers, and that is what we are working on now. Watch this space,” he shared.
The new website also includes a Youtube channel with videos of destinations, a Myanmar audio language guide for key phrases and an expanded tours section.
“An internet- or app-based approach to country guides is always going to be more flexible and up-to-date than the print alternative,” Allender said. “Although Internet access in Myanmar remains patchy, it is improving – and you do not necessarily have to be online to use an electronic guide.”
About 85 per cent of the website’s traffic comes from outside Myanmar, and the website saw 184,000 unique visitors with 684,000 page views last year.
