EMERGING destinations around the world can snag themselves a free advertising campaign on TripAdvisor this year, if they win the PATA CEO Challenge 2015.
Announced today, PATA said it was working with TripAdvisor to award an advertising campaign worth US$500,000 to two worthy destinations to showcase their stories to the world.
Sarah Mathews, head of destination marketing APAC, TripAdvisor, outlined what destinations stand to win: “Our global team will work with the two winners to develop a great digital campaign. It is our aim to support each destination with our knowledge on how travellers are inspired, research and book online and therefore to help the destination to paint their digital story to our global audience.”
Besides that, winners will be presented the PATA CEO Challenge 2015 Top Destination Award during a ceremony to be held at the PATA Aligned Advocacy Dinner in London this November, just ahead of the World Travel Market 2015.
The PATA CEO Challenge 2015 aims to promote and enhance the number of visitors to emerging destinations including regions, states, or provinces, and second-/third-tier cities, whether they are a PATA member or not. Countries and first-tier cities are not allowed to participate.
To win, entries must demonstrate that the destination’s marketing campaign is contributing to the sustainable growth of tourism and empowering local communities.
Mario Hardy, CEO, PATA, said in a statement: “There are hundreds and thousands of destinations that are known, visited and experienced by world travellers. However, there are even more destinations that are ready to be discovered and deserve to be recognised for their authenticity and beauty. PATA, through the PATA CEO Challenge 2015, is honoured to highlight these new and emerging destinations.”
More information about the PATA CEO Challenge 2015 can be found atwww.PATA.org/PATAceochallenge.
