TTG Asia
Asia/Singapore Tuesday, 3rd February 2026
Page 1806

Hanok-style hotel courts international MICE clients with cultural touches, big event spaces

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Meeting room at Gyeongwonjae Ambassador Incheon Associated with Accor

SOUTH Korea’s largest hanok-inspired hotel by the Ambassador Group in the heart of Songdo’s Central Park in Incheon, is strengthening its efforts to reach international MICE clients with its unique blend of Korean tradition and Western hospitality.

Unlike most hanok accommodation facilities, this 30-room luxury property, which opened last May, offers traditional architecture and modern furniture including plush beds, flat screen TVs and high speed Internet. Some of the suites also offer a private sauna.

Explaining how this property transports serious meetings into a tranquil setting, Dahl Joe, general manager of Gyeongwonjae Ambassador Incheon Associated with AccorHotels, said: “Event delegates can experience the local cultural touches and appreciate its historical heritage (during their meetings), while accompanied by the gardens that provide beautiful scenic spots.”

Although the hotel offers limited rooms, Joe pointed out that the expansive meeting facilities will be able to lure clients for day meetings and dinners. The outdoor courtyard can sit up to 500 guests in a banquet setting, while the grand ballroom can accommodate 400 delegates in a theatre setting.

Highlighting the property’s unique selling point, Joe said: “Guests will be greeted with grandeur… creating (a setting for) dignified meetings and events and we are the first South Korean hotel to be modelled after the Goryeo dynasty.”

According to Joe, 30 per cent of current hotel guests are from the MICE segment, with majority from the domestic market. The top three international markets are China, Japan and the US. Nevertheless, Joe said the property is optimistic the international MICE clientele will rise with their increased marketing efforts and recent participation in trade shows like the Hanok Expo – Korean Traditional Housing Festival, the MICE Alliance and Korea MICE Expo.

Aurance Group puts its faith in Incheon for the next two years

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THE Incheon Tourism Organization and Chinese cosmetics company Aurance Group have inked an agreement which commits the latter to hosting incentive meetings in the South Korean city until 2018.

Earlier in March, 6,000 Aurance Group employees visited Incheon – the largest single tour group to arrive in South Korea – and took part in various activities such as partaking in a huge beer and fried chicken party in Wolmido, visiting film locations of popular TV shows, and meeting at Songdo Convensia.

Director of Incheon Convention & Visitors Bureau, Jake Kim, told TTGmice e-Weekly: “The event was a huge success and the agreement to continue visiting Incheon is proof that the company (employees) really enjoyed themselves.”

Kim said this “vote of confidence” from Aurance Group helps to endorse the city as a venue ready for business events and incentive activities.

According to Kim, one of the key selling factors of the city is its proximity to the Incheon International Airport, with the city centre just a 20-minute drive away. Moreover, the compact city places luxury hotels within walking distance of the key landmarks.

He explained: “The city (offers) easy access to entertainment, malls and the convention centre. Also unique is our proximity to the sea and we have many water activities to offer for teambuilding and incentive programmes.”

Unlike the more developed cities like Seoul, Kim said Incheon is still considered relatively new for many travellers and that heightens the destination appeal, especially for repeat visitors to South Korea.

Silverstone to lead Eventbrite’s operations in Australia

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US TICKETING firm Eventbrite has appointed its first general manager for Australia, Phil Silverstone.

Silverstone will be responsible for leading and expanding Eventbrite’s Australian operations and for driving the company’s local strategy as it pushes for a bigger slice of Australia’s A$270 million (US$201 million) ticketing industry.

He most recently spent 16 years in financial services with GE Capital.

His appointment comes as the local arm of the company enters into a new phase of growth and capitalises on strong traction the company has seen since launching its Asia-Pacific office in Melbourne in March 2014.

[INTELLIGENCE] APAC cities top of mind for Australian business travellers

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A STUDY by American Express Global Business Travel (GBT) has revealed that cities in Asia-Pacific remain high on the list for Australian business travellers, with the top four spots going to Singapore, Auckland, Hong Kong and Bangkok.

This highlights the significance of regional centres for Australian businesses.

London however, maintains its spot as the highest ranked destination outside of Asia-Pacific, followed by San Francisco and New York. Meanwhile, strong links between Australia’s technology sector and the Silicon Valley as well as improved airline connectivity appear to be driving an increase in business travel to San Francisco, which has overtaken New York as the top US business destination for Australians.

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In Asia-Pacific alone, Singapore, Auckland and Hong Kong remain unchanged as the top three business travel destinations, while Bangkok returns to the rankings after a year’s absence. This highlights a renewed confidence in the city following a brief period of political unrest, while China’s declining popularity could be linked to the country’s economic performance.

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“While we haven’t seen movement across our top three international destinations for Australian business travellers, we have noticed a decline in business travel to China over the past twelve months,” said Jo Sully, vice president and general manager, American Express GBT, Australia.

“Shanghai has fallen from sixth to tenth in the overall international rankings, and Beijing has dropped off the rankings entirely.”

“Despite recent reports that China has overtaken the US as the world’s largest business travel market, the Chinese travel market continues to be dominated by domestic travel. The decline in Australian business travel to China is likely to be heavily influenced by the slowdown in the Chinese economy and a wane in their demand for Australian resources.”

This data encompassed all air bookings made directly with GBT for Australia-based travellers between March 2015 to April 2016, and shows the top 10 most-booked destinations within the Asia-Pacific region and globally.

Adelaide gets strong health, medical convention line-up with BioMed City developments

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ALTHOUGH only one of several developments within the Adelaide BioMed City Precinct has been completed – with the rest coming up over the next few years through to 2020 – the massive redevelopment along Adelaide’s Riverbank Precinct has drawn significant attention from health and medical associations worldwide. This has led to a line-up of 45 conventions that will take place between 2015 and 2016.

Damien Kitto, CEO of the Adelaide Convention Bureau, told TTGmice that a “large majority” of the wins were association gatherings and many of them were led by national associations.

Kitto attributed Adelaide’s recent success in health and medical events to the Adelaide BioMed City Precinct.

According to Marco Baccanti, chief executive of government agency Health Industries South Australia, the A$3.6 billion (US$2.7 billion) project is significant because it houses facilities that “combine the entire value chain, starting from academic research and scientific research at South Australian Health and Medical Research Institute (SAHMRI)” and will “bring about a combination of academic and clinical research, training, therapy for patients, and business activities”.

SAHMRI, which was the first facility to be completed in 2013, now houses 600 researchers from across the globe and these individuals “provide rich content to help us to bid and win related events”, explained Kitto.

Steve Wesselingh, executive director of SAHMRI, said the facility also helps to bring health and medical association conventions to Adelaide by offering to secure high-level speakers for the programme, organising site visits for the delegation, drawing national and international attendees to the convention, and writing letters of support to the international organising committee that extol the scientific strengths of its departments.

Last week, Adelaide Convention Bureau held its second Adelaide BioMed City Showcase, to raise awareness of the ongoing Adelaide BioMed City Precinct development and the transformation of the Riverbank Precinct, and how high-level state support is available for associations keen on taking an event to the South Australian state capital.

Kitto revealed that 70 medical experts had attended the event – double that of the inaugural showcase in April 2015 – and these participants were “associated with over 100 event possibilities for Adelaide and 90 per cent of those are international gatherings”.

The current calendar of 45 health and medical association conventions will draw some 16,000 delegates to the city and is forecasted to generate A$59 million in economic benefit.

Singapore agents elated as Myanmar grants visa-free access

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AGENTS in Singapore are sanguine about the prospects visa exemption between Singapore and Myanmar can bring.

Most noteworthy is the avoidance of cumbersome visa application procedures which can take up to half a day to complete, according to Magdeline Yeo, ticketing manager at Stamford Travel.

She said: “This is good news. The current process is very complicated as you need to make appointment dates online then head down (to the embassy) physically to get the visa done.” Walk-ins are also not accepted, she added.

Concurring, Alicia Seah, spokesperson at Dynasty Travel, said: “Travellers currently need three to five working days for visa application. Now they can choose to make last-minute travel plans to visit Myanmar and even save about S$50 (US$37) in application fees per person. This will mean more flexibility and ease in processes to visit Myanmar.”

Visa-free access for citizens of both countries will come into effect December 1 for stays of up to 30 days.

It is too early to speculate on sales, but agents are positive outbound travel to Myanmar will only improve when taking into account other factors.

“There are high expectations with reform and foreign investment (flowing into Myanmar), and with new infrastructure such as airports being built,” said Seah.

“We foresee that many will venture beyond Yangon, the capital city, and visit other cities such as Mandalay, Bagan and Inle Lake to experience its history, geography, culinary arts and culture.”

Added Yeo: “(It is too early to tell) but with the visa exemption, more people might head to Myanmar as we’ve seen with Vietnam. More travellers might head there because Myanmar is looking at increasing flight frequencies as well.”

Seah is also worried about overcrowding and the lack of sufficient infrastructure to support the expected surge in travellers to Myanmar, which is poised to double in volume every year for the next few years, seemingly buoyed by strong corporate demand.

“Currently, there are more corporate travellers into Myanmar compared to leisure in view of the lack of publicity of the destination and also the cost of travel packages averaging between S$1200 to S$2600 depending on days of visit and if domestic flights are included,” she explained.

“Compared to other regional cities, the price to travel to Myanmar is more expensive. This is in view that the land costs such as hotels are more expensive.”

South Korea’s Lotte suspends hotel unit IPO

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Lotte Hotel Seoul

THE planned initial public offering (IPO) for Lotte Group’s hotel unit in South Korea has been delayed indefinitely as the conglomerate is currently embroiled in a bribery investigation.

Hotel Lotte Co. was scheduled to initiate discussions with potential investors on June 6 but the meeting was cancelled with no new date set.

Explaining the situation, Justin Kim, service industry analyst with Seoul-based Woori Investment & Securities, said: “The results have not been released yet, but the company has confirmed that it is under investigation. That means its filings will have to be revised, and then the stock exchange will have to reapprove those filings.”

The Lotte Group has a wide range of business interests and more than 100 trillion won (US$86.4 billion) in assets, but the conglomerate has been implicated in a series of scandals since last year when a power struggle broke out among the founding family.

“The Lotte Group has been involved with a lot of issues recently, with governance as one of the big problems. Nobody knows what is going to happen with the listing now. But I think it is clear that damage has been done to the brand image,” Kim told TTG Asia e-Daily.

In early June, prosecutors raided the offices of Hotel Lotte Co. in connection with allegations that executives took bribes in return for preferential treatment of a cosmetics company in Lotte’s duty-free shops.

These allegations are significant because the hotel unit’s duty free sales accounted for more than 85 per cent of total revenue in the last quarter.

As well as being the third-largest operator of duty free outlets in the world, Lotte is the largest hotel company in South Korea. The group also manages the Lotte World amusement parks.

Le Méridien to replace Mövenpick hotel in Singapore

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STARWOOD Hotels & Resorts Worldwide is bringing Le Méridien back to Singapore, after leaving its shores for nearly a decade, with the brand set to take over management of the property formerly operated by Mövenpick Hotels & Resorts, TTG Asia has learnt.

The current site of Mövenpick Heritage Hotel Sentosa will undergo conversion works throughout the next few months before Le Méridien Singapore, Sentosa takes over operations of the building owned by Treasure Resort.

This also means Mövenpick will no longer have a managed property in Singapore. When contacted, Mövenpick said the decision was “amicable” and is “in line with our strategic portfolio realignment and accelerated growth plans for Asia”, said Andrew Langdon, senior vice president Asia at Mövenpick.

He further stated they will continue with their plan to double their portfolio in Asia by 2020, such as with the opening of the 312-room Mövenpick Resort & Spa Boracay this September.

Meanwhile, the new hotel under Le Méridien management will feature 191 rooms, including suites with private outdoor onsen pools, and a duplex penthouse suite with its own rooftop garden and infinity pool.

Other facilities include three F&B outlets, a swimming pool, a grand ballroom and multiple functions rooms totalling 243m2 of meeting space. Design elements will reflect the brand’s Parisian heritage.

In other parts of Asia-Pacific, Le Méridien has plans to debut in Taiwan in the near future, as well as expanding its portfolio in gateway cities in China, India and Malaysia.

ITB Berlin launches first co-branded India show

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ITB Berlin exhibitor

ITB BERLIN has partnered with Cross Section Media to launch a co-branded travel trade show, Bharat International Tourism Bazaar (BITB) in India, to be held in New Delhi from October 3-6, 2016, and is touted as the first pure outbound show for the Indian market.

BITB will feature exhibitors from the online and technology space, as well as segments such as weddings, MICE and luxury, along with their corresponding buyers.

Traditional sellers such as destinations, airlines and hospitality will also be exhibiting.

In 1Q2016, India registered the fastest growth in air travel globally. Meanwhile, domestic air travel is expected to exceed 100 million movements, while outbound traffic exceeded 18 million last year, growing almost 15 to 20 per cent year-on-year.

BITB aims to bring in over 12,000 attendees from India and around the world at its inaugural show.

Thailand cracks down on Chinese zero-dollar tours

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Phuket’s Patong Beach

A CHARM offensive to encourage Chinese tourists to spend more on local goods and services is about to start in Thailand, but businesses say it’s unlikely to lead to the end of zero-dollar tours.

At the forefront of the plan to capitalise on the growth of Chinese visitors to Thailand is Phuket, where provincial authorities were asked to work closely with tour operators to emphasise community tourism and promote local products. Chiang Mai will be the second province to adopt the approach before it is expanded elsewhere.

Chiangmai To Travel’s owner Peter Rungrod said he was sceptical about whether the approach would work given the number of Chinese tourists was “scaring other tourists away”.

He elaborated: “They act like it’s their home. They bring their own van, bring their own food, don’t spend much money – all they leave behind is a mess. I think the government should bring lesser tourists, but more high-quality ones.”

The government has since cracked down on cheap tours that are operated by companies using a nominee structure. Last month, the government suspended the licenses of 23 operators, and revoked six others, after a six-month investigation.

“I’d love the Chinese tourists to come into my shop more often, but so many of them are on these zero-baht tours,” Phuket silk retailer Narumol Thongcharoen said.

“They’re locked into a schedule and never explore. So this plan is a good start, but the government’s not tackling the problem at the root.”