THE Incheon Tourism Organization and Chinese cosmetics company Aurance Group have inked an agreement which commits the latter to hosting incentive meetings in the South Korean city until 2018.
Earlier in March, 6,000 Aurance Group employees visited Incheon – the largest single tour group to arrive in South Korea – and took part in various activities such as partaking in a huge beer and fried chicken party in Wolmido, visiting film locations of popular TV shows, and meeting at Songdo Convensia.
Director of Incheon Convention & Visitors Bureau, Jake Kim, told TTGmice e-Weekly: “The event was a huge success and the agreement to continue visiting Incheon is proof that the company (employees) really enjoyed themselves.”
Kim said this “vote of confidence” from Aurance Group helps to endorse the city as a venue ready for business events and incentive activities.
According to Kim, one of the key selling factors of the city is its proximity to the Incheon International Airport, with the city centre just a 20-minute drive away. Moreover, the compact city places luxury hotels within walking distance of the key landmarks.
He explained: “The city (offers) easy access to entertainment, malls and the convention centre. Also unique is our proximity to the sea and we have many water activities to offer for teambuilding and incentive programmes.”
Unlike the more developed cities like Seoul, Kim said Incheon is still considered relatively new for many travellers and that heightens the destination appeal, especially for repeat visitors to South Korea.