TTG Asia
Asia/Singapore Saturday, 11th April 2026
Page 1042

Travel agents restart China programming, marketing

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Stirrings of domestic travel in China have inspired some outbound agencies in Malaysia and Singapore to anticipate a return in travel demand for the Middle Kingdom soon.

Rejecting claims that the Covid-19 pandemic, which had originated in Wuhan city, has cast the destination in a poor light, travel agents told TTG Asia that the Chinese government’s tough actions to curb the spread of the outbreak have in fact resulted in positive impacts.

Travel agents intend to promote destinations in China that were less impacted by the coronavirus, such as Kunming, pictured here

Mint Leong, managing director of Sunflower Holidays in Malaysia, believes that travel demand remains for China and travellers’ perception of China has not been negatively impacted by the outbreak.

She explained: “China stands out because she was the first country to recover from the pandemic, and had sent her doctors and medical equipment to help many other countries, including Malaysia. This has (positively influenced) people’s perception and confidence in the destination.”

Shannon Hee, director of Singapore’s ASA Holidays, agrees. “China has received positive media coverage for the way she handled the pandemic and that has boosted her destination branding and travel confidence,” remarked Hee.

And with China just a short flight from Malaysia, Leong said travellers would continue to consider the destination for holidays.

Demonstrating confidence in China as a tourism destination, Joyee Lau, general manager (Mainland China), ICE Holidays, told TTG Asia that China packages have been created and priced attractively to get customers onboard.

Lau commented that China is a huge country, and there are opportunities for travellers to explore places other than Wuhan city and Hubei province should they still be concerned about the virus.

Also building up for a return in travel demand for China in 2021 is Kathryn Lee, managing director, De Kim Tour & Travel. While she expects travel in general to only return to normal after a vaccine is developed, Lee remains hopeful of organising group departures next year.

“We are looking at promoting the historical sites in Xi’an as well as scenic places in Harbin and Zhangjiajie,” Lee said.

ASA Holidays’ Hee said China, which was already popular with Singaporeans pre-pandemic, would attract “ardent travellers seeking value” as travel possibilities resume.

Fellow Singapore agent, Cathy Loh, director of Aveson Travel, added that China’s many “up and coming exotic locations” were bound to appeal to leisure travellers “who are deemed to be more spirited with their travel planning”.

On marketing China post-recovery, both agents said there was a need to proceed sensitively, by promoting the lesser-hit areas first.

Hee said: “To reassure our customers that China is a safe tourism destination, we will start with marketing places that have a low count of confirmed cases, such as Yunnan, Hainan Island, Xinjiang, Ningxia and Tibet.”

Added Loh: “Moving forward, we will re-introduce China starting with Kunming and Xinjiang in our series of mini fairs, dinner talks and online co-promotional activities with our Chinese tourism partners.”

While Sunflower Holidays’ Leong expects business travel to China for tradeshows to return strongly, fuelled by business opportunities in the vast country, she doubts corporate meetings will rebound as swiftly.

She explained that companies have become used to virtual meetings during the lockdown, and will likely approve trips for face-to-face meetings that are “absolutely necessary”.

James Chua, general manager, Global Travel Singapore, also noted that corporate travellers bound for China would have to contend with quarantine measures upon entering China and returning to Singapore.

He said: “Unless Covid-19 is completely eradicated – which the economy cannot hold out for until it does – inbound travellers to Singapore and a number of major cities in China will have to be quarantined. Even in recovery, it is uncertain how these (quarantine) measures will be adjusted and the norm for meetings to be taken online today has served as deterrence to business travel.

“The restoration of travel confidence to China will involve a concerted effort on transparency and vigilance between authorities and travel suppliers in moderating existing apprehension,” he added. – Additional reporting by Therese Tan

Frasers Hospitality in China keeps morale up during pandemic

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In the epicentre of the pandemic where stringent measures are vital and worry runs high, strong support from a hospitality brand and its management are crucial in maintaining the safety, morale and loyalty of residents and staff.

When Covid-19 first broke out, Modena by Fraser Zhuankou in Wuhan was Frasers Hospitality’s first property to be hit by the city’s lockdown. Despite the sudden crisis, its tale is one of kindness and accountability as its residents and staff remained the utmost priority.

Modena by Fraser Zhuankou Wuhan was the first affected property in Wuhan, but the management took things into its stride

“One particularly heart-warming story is of Singaporean John Png, general manager of Modena by Fraser Wuhan, and his wonderful team who stayed behind in the city of Wuhan throughout the lockdown to ensure staff and residents were safe and secure,” shared Chew Hang Song, country general manager China, Frasers Hospitality.

“John, in particular, was given two opportunities to leave Wuhan on evacuation flights, however he declined the offers so that he could stay back and support his property and people.”

The property, as well of several other Frasers Hospitality properties in China, has since helped its residents and staff tide through the storm by celebrating occasions such as International Women’s Day, for which staff cooked tang yuan and exchanged gifts as a form of appreciation, and the group’s 22nd anniversary at the end of March.

Chew added: “Most importantly, our staff go the extra mile to support guest needs around the clock. For example, some families with children needed help with buying groceries to cook in the apartment, so our staff offered to make the trip so that parents could look after their children.”

The property also holds a calendar of activities, such as cooking challenges and fitness exercise videos online, as well as celebrates special events like Easter for younger guests to have fun indoors.

Chew: Frasers’ staff are going above and beyond to ensure guests are taken care of during this period

As China and the world looks towards recovery, a long-term change in consumers’ expectations of hospitality service is anticipated, particularly in the long-stay segment.

Tonya Khong, Frasers Hospitality’s senior vice president, head of regional operations, shared: “We believe guest expectations of what they want from serviced apartments and correspondingly, their service standards, will also be raised.

“Being flexible will also be a gamechanger for the industry, as the pandemic has compelled all players to revisit the way they structure their cancellation and postponement policies. Moving forward, consumers and guests will expect brands to commit to a certain level of flexibility.”

Frasers Hospitality has adopted a global policy allowing unconditional cancellation and postponement of all reservations, as well as reduced its Fraser World’s membership criteria. The group will soon launch a global campaign “to give back to the community”, revealed Khong.

“We are starting to see some light at the end of the tunnel, especially in places like Australia, China, South Korea and some parts of Europe. We are preparing ourselves for the upturn and recovery phase and look forward to welcoming all guests with open arms again,” she said.

Thai domestic flights resume amid tighter regulations

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Thailand has allowed domestic air travel to resume, with Nok Air, AirAsia, Thai Lion Air and Thai Vietjet Air returning to the air last Friday.

The flights were operated between 14 airports and Bangkok’s Don Mueang and Suvarnabhumi. The 14 airports are in Lampang, Mae Sot (Tak), Phitsanulok, Buri Ram, Sakon Nakhon, Nakhon Phanom, Roi Et, Khon Kaen, Ubon Ratchathani, Udon Thani, Trang, Nakhon Si Thammarat, Surat Thani and Krabi.

Nok Air (pictured) and other airlines flying domestic routes in Thailand have resumed operations

All domestic flights are operating under strict requirements, including social distancing (for example during embarkation and disembarkation) as well as compulsory face masks for all passengers and Personal Protective Equipment (PPE) gear for flight crew.

Nattapong Saengsirirattana, managing director of Thai Leisure Co., told TTG Asia that at this stage, there would still be little to no likelihood of domestic tourism.

“We haven’t reached that stage yet. With the current inter-provincial travel regulations, it’s too difficult,” he said, referencing the increased inspections and forced quarantines upon entry in provinces such as Buri Ram or Phitsanulok.

In those provinces, upon arrival, travellers wishing to remain in the province must self-quarantine for 14 days. Their identification documents will be withheld by the authority during the quarantine.

In Nakhon Phanom, non-Thais are altogether barred from entering unless permitted by the governor, and in Krabi, non-residents are barred from entering unless certified to be free from the coronavirus from the point of origin. Travellers without a health certificate will be quarantined at local quarantine centres at their own expense.

Non-residents, except those with proven work commitments in the province, are prohibited from entering Trang.

All provincial governors have been allowed to implement their own measures to prevent the spread of Covid-19, provided those measures are as strict or stricter than those prescribed by the national-level Centre for Covid-19 Situation Administration (CCSA).

Nattapong opined that airlines resuming operations would face costs challenges.

“With social distancing measures, small planes would most likely be able to fit a maximum of two passengers per row, seated at the window. Due to the new restrictions, they’re also losing income from in-flight F&B purchases,” he said, musing that airfares might rise to cover higher costs.

However, Nattapong believes that those with essential travel needs may be willing to pay higher fares.

Meanwhile, Phuket airport will remain closed until May 15. The tens of thousands stranded on the island wishing to leave by road must register online by May 8 to obtain fit-to-travel certificates. – Additional reporting by Anne Somanas

Airbnb trims workforce by 25%, refocuses business on home sharing

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Airbnb is the latest travel and tourism casualty in the Covid-19-led business crisis, with 1,900 staff out of a global total of 7,500 being laid off.

The decision was revealed on May 5 in an open letter by co-founder and CEO Brian Chesky, published on the Airbnb Newsroom website.

Airbnb will refocus its business on home sharing

In the letter, Chesky acknowledged that decisions on layoffs were never “off the table” and the redundancy measure had to be taken as “Airbnb’s business has been hit hard, with revenue this year forecasted to be less than half of what we earned in 2019”.

He wrote: “We are collectively living through the most harrowing crisis of our lifetime, and as it began to unfold, global travel came to a standstill.”

Despite raising US$2 billion in capital and dramatically cutting costs across the company, Chesky said two “hard truths” – uncertainty around when travel will return and how travel will be when it does return – had made it necessary for the layoffs.

“While we know Airbnb’s business will fully recover, the changes it will undergo are not temporary or short-lived. Because of this, we need to make more fundamental changes to Airbnb by reducing the size of our workforce around a more focused business strategy,” he explained.

Along with the layoffs, Airbnb will reduce its investment in activities that do not directly support the core of its host community. As such, operations on Transportation and Airbnb Studios will be suspended while investments in Hotels and Lux will be scaled back.

The company has conducted “a comprehensive review of every team member and made decisions based on critical skills, and how well those skills matched our future business needs”.

“The result is that we will have to part with teammates that we love and value. We have great people leaving Airbnb, and other companies will be lucky to have them,” he wrote, adding that efforts were made to “take care of those that are leaving”.

Affected staff in the US will receive 14 weeks of base pay, plus one additional week for every year at Airbnb. Tenure will be rounded to the nearest year. Outside the US, afffected employees will receive at least 14 weeks of pay, plus tenure increases consistent with their country-specific practices.

Airbnb is also dropping the one-year cliff on equity for all staff hired in the past year so that everyone departing is a shareholder. Additionally, all departing staff is eligible for the May 25 vesting date.

The company will continue to cover affected staff’s health insurance – 12 months in the US and through the end of 2020 for staff elsewhere. Four months of mental health support through KonTerra will also be provided.

To help departing staff with new job opportunities, Airbnb will be launching a public-facing job website; creating an Alumni Placement Team with recruiters providing support to departing employees in job searches; providing four months of career services through RiseSmart, a company that specialises in career transition and job placement services; encouraging all remaining employees to opt-in to a programme to assist departing teammates find their next role; and allowing everyone leaving to keep their Apple laptops so that they can use it to find new work.

Chesky explained that with employees across 24 countries that have with their own laws and practices around employment, information around the layoff would not be immediately available.

However, he wrote that the final working day for departing employees based in the US and Canada would be May 11.

Younger Chinese travellers to drive post-crisis travel to Vietnam

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Chinese youths aged between 20 to 29 years old are likely to drive post-crisis travel to Vietnam once international travel resumes in the South-east Asian country, finds a survey by hospitality consulting group C9 Hotelworks and Delivering Asia Communications.

This follows the restart of domestic travel, as Vietnam was the first in South-east Asia to lift social distancing restrictions.

Nguyen Hue, downtown of Ho Chi Minh City, Vietnam

Carried out among 1,000 respondents across first-tier cities in China, the study in late April then honed in on the responses of the 450 respondents who gave a positive answer when asked if they would travel to Vietnam. One-third of these 450 respondents fell within the 20 to 29 age bracket.

The influence of this particular segment was also reflected in the preferred platforms for booking hotels among the 450 respondents, noted David Johnson, CEO, Delivering Asia Communications. Half of them expressed a preference for Ctrip, while 18 and 11 per cent of them were keen on booking through WeChat and Alibaba Group’s travel service platform Fliggy.

Other findings also seemed to reflect a strong influence of the age bracket. A significant majority (81 per cent) of the 450 respondents said they did not want to participate in group tours when visiting Vietnam.
Additionally, budget accommodation proved most popular (preferred by 39 per cent of respondents), while five-star accommodation came in second (the choice of 25 per cent of respondents).

The preference for budget accommodation also came through in the amount the 450 respondents planned to spend on a trip to Vietnam, where most (54 per cent) indicated they were looking at spending US$710 per trip, followed by 36 per cent of respondents, who said they would set aside US$1,400.

Interestingly, the study reflected the World Travel & Tourism Council (WTTC)’s predictions that recovery in the months ahead will begin first with staycations and domestic travel, followed by short- and long-haul travel, which the council stated in a press statement dated April 30.

After all, only about half or some 490 of the initial sample of 1,000 respondents said they would travel overseas this year. This means that the 450 who were looking to travel to Vietnam, a shorthaul destination, made up 90 per cent of these respondents.

Besides the favourable exchange rate between the RMB and the dong, the post-crisis ‘fear factor’ – likely to be manifested in a preference for short-haul, door-to-door flights and avoidance of extended air travel – are factors that are expected to make Vietnam a favoured destination among Chinese outbound travellers, noted said Bill Barnett, managing director, C9 Hotelworks.

When asked when they intended to travel to Vietnam, many of the 450 respondents (more than 30 per cent) did not indicate a fixed month. Among those who did, October and August proved the most popular, with more than 20 per cent and over 10 per cent of the 450 respondents saying they would travel in the two months respectively.

They also indicated a preference for well-known, established destinations like Ho Chi Minh City (preferred by 26 per cent of the 450 respondents), Hanoi (19 per cent), Nha Trang/Cam Ranh (17 per cent) and Halong Bay (13 per cent). Among emerging destinations, Sapa stood out, with eight per cent of the 450 respondents indicating interest in visiting.

While traditional activities such as sightseeing proved popular among the 450 respondents (32 per cent indicated interest), a growing number seemed to be interested in nature activities, with 25 per cent of the 450 respondents keen on such activities in Vietnam.

According to Johnson, this might be due to the change in values tied to travel following the Covid-19 crisis.

Barnett added that the study was done with the intention of guiding travel players to meet the needs of this very specific group of post-crisis travellers, and may not reflect sentiment in the broader travel market.

Virtual tour series shines the spotlight on Wuhan

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Tour operator Walks has kicked off their Spotlight Series of online tours with a sojourn to Wuhan, China, aiming to provide insights into the ancient city beyond that of the skewed narrative painted by international media.

The first run of the Wuhan tour (US$10), which delves into the city’s highlights, cultural attractions and history, was held on April 30. Two more timeslots are available on May 7 and 14, at 19.00.

Walks’ online tour of Wuhan aims to dispel misleading notions about the city where the coronavirus first broke out

Over the 40-minute tour, a local host will take guests on a journey to uncover famous spots such as the Yangtze River, East Lake and Wuhan University – billed as one of the oldest and most beautiful in China – as well as the city’s local food and snack culture.

Stephen Oddo, CEO, Walks, said in a press statement that he hopes the tour would show new sides of Wuhan, expand mindsets and overturn preconceptions, calling this “the heart of what travel is all about”.

He added that the current global travel restrictions, in fact, allows Walks to “expand (their) mission to reach more guests: both would-be travellers, and those who may not be able to travel for other reasons”.

Rome will be the next featured destination in the series, with tours of the city slated for May 8, 15 and 22 at 12.00. Each time slot will feature a different Roman era in progressive order, brought to life by renowned archaeologist and television host Darius Arya.

Upcoming tours in Walks’ Spotlight Series will feature US National Parks, including Denali National Park and Preserve, Alaska, and an insider’s experience on Venice’s preservation. The tours will be led by storytellers from all walks of life, including tour guides, local artisans, winemakers, chefs and volunteers working on travel sustainability, shared Oddo.

Walks is also offering a regular slate of live, virtual tours where guests can trace the fall of the Roman Empire, explore the highlights of the New York City Metropolitan Museum, and even gain insight into Italian wine. These tours, priced at US$10, replace the physical walking tours they held before travel restrictions kicked in.

For each virtual tour they sign up for, guests receive a US$25 Walks voucher, with a two-year validity.

GHM’s president Hans Jenni to step down

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Hans Jenni will be stepping down from his position as president of luxury hotels company General Hotels Management (GHM), according to a recent press statement from the group.

Jenni co-founded GHM with Amanresorts creator Adrian Zecha in 1992. Under their leadership, the company grew its brands The Chedi and Anh Luh, establishing properties known for their contemporary Asian design across various destinations, including China, India, the Middle East and Europe.

More recently, the company opened the 123-key The Chedi Andermatt, which sits 1,447m above sea level in the heart of the Swiss Alps, in Jenni’s homeland Switzerland.

Other existing properties under GHM include The Chedi Luštica Bay Hotel at the coastal town of Luštica Bay in Montenegro, as well as Ahn Luh Qiandao Lake, sited within the Hangzhou Qiandao Lake scenic area.

Over the years, GHM has also counted properties such as The Datai, Langkawi; The Lalu Sun Moon Lake, Taiwan; and The Nam Hai, Vietnam, in its portfolio.

Jenni will continue to be based in Asia, and has plans to divide his time between Manila and Singapore.

Radisson Blu Resort Cam Ranh rolls out packages to tee off to

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Radisson Blu Resort Cam Ranh in Vietnam has partnered with the nearby KN Golf Links golf course, designed by famed golfer Greg Norman, to roll out a stay and golf package, in a bid to attract golfers to the new course.

Available for bookings and stays till November 30, 2020, the package includes lodging at the resort’s deluxe room, and one tee time per room night.

KN Golf Links on Long Beach at Cam Ranh Bay

The package also comes with access free Wi-Fi, daily breakfast and complimentary soft drinks from the in-room minibar. Guests who stay for four nights or more can also given a complimentary one-hour massage at the resort’s spa.

Transportation between Cam Ranh International Airport and the resort, and the resort and the golf course is included as part of the package. Also included are one pyramid of range balls per round; green, caddy and shared buggy fees; as well as all taxes.

Priced from VND 3,880,000 (US$165) per golfer per night, the package also features complimentary access to the Vietnamese resort’s fitness centre. A non-player second guest can accompany the golfer at a special rate.

Located on Long Beach on Vietnam’s south-central coast, about a five-minute drive from the resort, the 27-hole KN Golf Links opened its grounds to golfers last October. It comprises the Links Course and the garden-style, nine-hole Oasis Course.

Meanwhile, the recently-opened Radisson Blu Resort Cam Ranh boasts 292 contemporary rooms and suites – all with ocean views – including 36 private pool villas. Dining outlets at the resort include Vietnamese seafood restaurant Blu Lobster and beach bar Waves.

Flexi bookings to take off in future travel: Skyscanner

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Flexible flight, accommodation and tour bookings may become a basic expectation of consumers looking into post-pandemic travel, with comprehensive travel insurance earning higher priority in the purchasing process, advised Skyscanner.

This information comes at a crucial time as travellers are raring up for potential travel later this year, with stirrings in the domestic travel sector already being detected across the region.

Flexible flight bookings and travel insurance will take on increased priority post-pandemic: Skyscanner

A recent Skyscanner survey of more than 6,700 users on its website between April 17 and 19 showed that 52 per cent of consumers in Asia-Pacific “believe it will be safe to travel internationally later this year”, with 82 per cent confident in domestic travel, shared Gavin Harris, commercial director, strategic partnerships at Skyscanner.

This bubbling travel intent serves as a call to action for companies to promote flexible bookings.

Jon Thorne, director, user satisfaction at Skyscanner, stressed: “This is an important consideration right now as timelines on imposed travel restrictions remain uncertain. Guidance could change very quickly and so having flexible cover for your future plans is advised right now. Many airlines are adopting flexible booking policies to enable customers to plan a trip but have the peace of mind that if restrictions are still in place, they will not lose out.”

He raised the example of Singapore Airlines waiving all rebooking fees for tickets issued on or before March 15, 2020, for travel up to May 31, 2020. While currently a temporary measure, such policies may become a mainstay in travel bookings as they can inspire confidence in travellers.

“There will be more interest in flexible flights, airlines and OTAs that have fair cancellation and rescheduling policies. Travellers are expecting airlines and OTAs to be more flexible after the crisis and charge less – or waive the fees – for rescheduling or getting a refund,” said Thorne.

Additionally, consumers are expected to pay closer attention to travel insurance, and are “considering insurance policies more than they used to”, he predicted.

As the industry prepares for the slow but eventual pickup of travel, Skyscanner is working with airlines and OTAs to support them and update offerings in line with the changing arrangements, said Thorne.

The company has also extended free trials of its Travel Insight products for airlines, tourism boards and other travel businesses to analyse global flight search data and understand ongoing traveller sentiment in order to predict future demand and allocate capacity.

Hertz could file for bankruptcy

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Hertz Global Holdings is preparing to file for bankruptcy if the company fails to rework its debt, reported Bloomberg.

Hertz, which also operates the Thrifty and Dollar brands, was in talks with lenders to avoid defaulting on debt related to leases for its rental cars, after unprecedented travel restrictions due to the coronavirus crushed demand for car rentals.

Hertz is said to be in discussions with creditors to rework debt

The company is reportedly struggling to reach a deal with its creditors, and is preparing to file for Chapter 11 court protection, according to the report, citing anonymous sources. However, a filing is not set in stone, added the sources.

A Chapter 11 filing would permit Hertz to stay in business while it works out a plan to pay its creditors and turn the business around, said the report.

Hertz has hired an adviser to help with a forthcoming bankruptcy filing, according to a report by The Wall Street Journal.

Founded in Chicago in 1918, Hertz was operating 12,400 locations worldwide as of February.