Ready for change
The purpose of innovation needs clarity and buy-in from all levels and users, so as to avoid fear and suspicion of technology coming in to replace jobs held by humans
Marketing showdown
Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.
Right moves forward
Conversations at trade events for our industry have been gravitating most towards three areas – digitalisation, manpower pains, and sustainability. Naturally, these three topics...
