Mantra breaks out new brand in Asia

AUSTRALIAN hotel company Mantra Group has partnered MJB Hoteliers again for the launch of its second Bali property, the BreakFree Sing Ken Ken.

Opened as the Sing Ken Ken Boutique Hotel in late 2012, the hotel will be rebranded as the first BreakFree brand property in Asia in early October.

“Mantra Group is focused on growing our presence in Bali across all three of our brands and we are confident that BreakFree’s combination of great service and cost-effective quality accommodation will work well in this region,” said Bob East, CEO, Mantra Group.

“We have concentrated on getting the product right for the BreakFree brand over the last few years, which has meant divesting hotels that weren’t within our brand standards.

“As a result, we have a solid network of good quality hotels in Australia and the BreakFree brand is ready to be taken to a market like Bali,” he said.

The three-and-a-half-star BreakFree Sing Ken Ken is located on the Legian beachfront and within walking distance to Seminyak and Kuta beaches, offering 80 deluxe rooms, junior suites and executive suites.

Featuring three dining outlets including a 24-hour bistro, rooftop terrace restaurant and pool bar, the hotel also comes with conference space for meetings of up to 150 pax theatre-style or 250 pax cocktail-style.

Mantra Group expects to add six more hotels to its inventory by end-2013, and a further 20 throughout the region by end-2014.

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