AUSTRALIAN tour operator Scenic Tours has rebranded to Scenic following an extensive 12-month project to more adequately reflect its current offering.
The company started operations with coach tours in 1986 and has evolved to doing five-star cruises and tours.
“Today, we’re a global company, with a unique perspective on all-inclusive luxury travel,” explained chairman Glen Moroney.
“In addition, we’re also specialists in river cruising, and we’re able to use our global travel know-how in ways that weren’t even possible just a few years ago.”
Scenic will roll out its new branding across Asia in the coming months, with the assistance of GSAs Allesia International in Taiwan and Pacific World Travel in Kuala Lumpur.
“Scenic’s international department is fully supporting the GSAs in educating the consumer with guidance, marketing and sales materials, and near daily communication,” said Scenic’s international business development manager, Paola Zuber Guzman.
“The process of transitioning to a new market always takes some time so we see this as a steady growth effort, well planned and executed.”
Next year will be a big year for Scenic in Asia with two new luxury ships to set sail on the Mekong: the Scenic Sprit in January and another, yet to be named, in September. A third is also earmarked for the Irrawaddy River with a name and date to be confirmed.
