INDONESIAN boutique hospitality firm Plataran Hotels & Resorts is expanding eastwards, having already secured a presence in Bali.
Established in 2008, the company had only recently forayed into hotel management in 2012 when it took over Plataran Canggu Bali, which it owned since 2010, according to Iwan Sitompul, corporate director of sales and marketing.
This property is currently undergoing refurbishment, which will be completed next month.
“Our development strategy is to open new properties in exotic destinations in Indonesia,” said Iwan. “We are not building city hotels, but focusing on developing low-rise, boutique properties in traditional Javanese houses.”
Following the recent openings of the nine-villa Plataran Komodo and the 51-room Plataran Ubud in December 2013, several new properties will be rolled out in the next two years, according to Iwan. The 30-room Plataran Bromo will launch in 3Q2015 while the 20-room Plataran Sumba will debut in 1Q2016.
In Borobudur, Plataran is building a 61-room hotel whose meeting and wedding facilities will augment its existing all-villa property nearby. This is slated for 1Q2016.
The company is also adding a six-pax yacht in February to its existing four phinisi boats to “offer an even more upmarket experience for guests”, Iwan shared. All five vessels will be based in Labuan Bajo, located in west Flores in Nusa Tenggara, an hour’s flight from Bali.
Read more from ATF 2014 in TTG Official Show Daily – ATF 2014
