Agoda and the Tourism Authority of Thailand (TAT) have renewed their collaboration to support tourism growth through marketing, tourism development and industry initiatives.
The partnership will combine Agoda’s travel data and digital marketing capabilities with TAT’s destination promotion efforts to support international visitor demand and domestic travel across Thailand.
Areas of cooperation include promoting Thailand’s tourism products, highlighting emerging travel trends such as wellness tourism, and encouraging travel to secondary destinations. The partnership will also support industry development through sustainability initiatives and capacity-building programmes under the Trusted Thailand programme.
According to the organisations, the collaboration will focus on using market insights and digital tools to strengthen Thailand’s tourism sector and enhance the destination’s visibility among travellers worldwide.
Omri Morgenshtern, CEO of Agoda, said: “We see many opportunities to work together on TAT’s priorities, from highlighting wellness travel as the new luxury to amplifying communications around travel safety. Our joint efforts will promote Thailand’s rich and trusted offerings to travellers around the globe.”
TAT governor Thapanee Kiatphaibool added: “Our partnership with Agoda enables us to develop targeted campaigns that showcase Thailand’s rich cultural heritage, diverse tourism experiences and strong commitment to visitor satisfaction. By leveraging digital innovation and market intelligence, we can better connect with travellers worldwide and further reinforce Thailand’s reputation as a premier travel destination.”
