Agoda and the Philippines Department of Tourism (DoT) are collaborating to support tourism promotion, workforce development and sustainability initiatives in the Philippines.
Under the partnership, Agoda and the DoT will carry out joint marketing campaigns aimed at increasing travel to the country, and will include training programmes and workshops focused on digital transformation, service standards and industry practices.
The collaboration will support sustainable tourism efforts through awareness campaigns and knowledge-sharing initiatives, while also encouraging closer cooperation on tourism data, policy and marketing.
According to the companies, the partnership aims to strengthen the Philippines’ position as a destination for domestic and international travellers by supporting destination management programmes, tourism campaigns, tourism businesses and workforce development through Agoda’s accommodation, flights and activities platform.
Damien Pfirsch, chief commercial officer at Agoda, said: “By combining DoT’s leadership with Agoda’s expertise, we will entice more travellers to visit the Philippines while elevating the tourism industry as a whole.”
