RateGain Travel Technologies has unified Adara and Sojern into a single global entity operating under the Sojern brand, creating what it describes as the world’s largest source of travel intent data.
The consolidation brings together products, talent and data assets to deliver predictive traveller insights and multichannel engagement at scale. RateGain said the alignment combines complementary strengths while preserving expertise and customer value, deepening product depth and reinforcing differentiation in the global travel technology landscape.
Sojern will retain the Adara workforce under newly organised leadership. The changes form part of a multi‑stage strategic alignment as RateGain builds what it calls the industry’s most comprehensive AI‑powered growth platform, designed to help hospitality and travel companies maximise direct bookings.
Bhanu Chopra, founder and managing director of RateGain, said: “Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof represents a defining step in that journey.”
Mark Rabe, CEO of Sojern, added: “By uniting our people, data and technology under the Sojern brand, we are creating a powerhouse that connects marketing, distribution and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth.”
