Onyx Hospitality Group has signed a management agreement for Shama Hub Ladprao at a ceremony held at Amari Bangkok on January 22, 2026. The agreement was signed by Yuthachai Charanachitta, CEO of Onyx Hospitality Group, and Somchai Ngamdamrongkiat, owner of Shama Yen Akat and Shama Hub Ladprao, in the presence of executives and staff from both organisations.
Shama Hub Ladprao is the second serviced apartment project awarded to Onyx Hospitality Group by Somchai Ngamdamrongkiat, following Shama Yen Akat, which has been in operation for five years. The new project reflects the continuation of the partnership between the owner and the operator.
The property will be the first Shama Hub in Thailand and the third in the region. Developed under the Shama Hub concept, the project focuses on compact, functional residences designed for flexible urban living. The development is located in Ladprao, an area with access to transport links, workplaces and lifestyle amenities.
Shama Hub Ladprao will include shared facilities such as co-working and social spaces. The property will operate under the Shama Hub brand, which provides serviced apartment accommodation with standardised operational and service frameworks.
Shama Hub Ladprao forms part of the wider Shama portfolio, which includes three sub-brands: Shama Luxe, Shama and Shama Hub. These brands vary by room size, location and design, and cater to different market segments. Shama currently operates 23 properties and pipeline projects across Thailand, China, and Malaysia.
“The continued growth of the Shama brand reflects its strong alignment with evolving travel and residential lifestyle preferences, particularly in the long-stay segment. This growth is the result of Onyx Hospitality Group’s ongoing market research and brand development efforts, aimed at positioning Shama as a serviced apartment brand that genuinely meets the needs of today’s residents,” said Yuthachai.
“We believe that a residence should be more than just a place to stay; it should be a living environment that addresses every dimension of modern living – from quality standards and safety to comfort, experience, and a genuine sense of belonging,” added Somchai.
