Marriott International has launched Series by Marriott, a new collection brand making its global debut in India through a partnership with The Fern Hotels & Resorts.
The first phase brings 26 hotels across 23 cities into Marriott’s portfolio, adding more than 1,900 rooms and marking a significant expansion in the company’s mid-scale presence.
Series by Marriott is positioned as a regionally rooted, globally connected collection designed to offer dependable stays with local character. The Fern Hotels & Resorts becomes the first group to join the brand, adding properties ranging from business hotels to leisure resorts.
The first phase covers properties in Ahmedabad, Bengaluru, Bodhgaya, Daman, Dapoli, Dharampur, Ekta Nagar, Gandhinagar, Hatgad, Jaipur, Jambughoda, Jamnagar, Jim Corbett, Kochi, Kolhapur, Mumbai, Mussoorie, Pune, Rajkot, Solapur, Surat and Vadodara. All hotels will participate in Marriott Bonvoy. Standardised services include a packed breakfast option for early departures, amenities for single female guests, evening turndown treats and a nightly lamp-lighting ritual.
Series by Marriott launches through a founding agreement with Concept Hospitality, backed by majority stakeholder CG Hospitality of CG Corp Global.
“Kiran Andicot, senior vice president, South Asia, Marriott International, said: ‘We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts. India’s domestic travel market and the demand for dependable, affordable stays make it an ideal launchpad. These 26 openings mark the beginning of a broader rollout, with more than 100 planned launches in the coming year.”
Suhail Kannampilly, managing director of Concept Hospitality, added: ‘The response for The Fern Hotels & Resorts, Series by Marriott has surpassed expectations. With our focus on sustainable hospitality and Marriott’s strong distribution, we look forward to expanding the Series footprint across the country.”
