NATAS Holidays 2026 wrapped up its three-day showcase at Singapore Expo under the theme A World within Reach.
The event brought together close to 100 exhibitors and featured a 25 per cent increase in exhibition space for travel agents, National Tourism Organisations (NTOs), airlines, cruise operators, hotels and resorts, banks, insurance providers, and other travel partners. A total of 14 NTOs participated this year, representing a 40 per cent increase over the previous edition.
For NATAS president Steven Ler, the value of the fair extends beyond statistics. Speaking at the opening ceremony, he described travel as more than moving between destinations, emphasizing its role in fostering cultural understanding and connecting diverse industry partners, including airlines, cruise lines, tourism boards, and financial institutions.
Papua New Guinea returned to the fair for a second year as destination partner.
Speaking at the opening ceremony, Kapi Tau Maro, high commissioner of Papua New Guinea to Singapore and guest-of-honour, highlighted the importance of proactive market expansion. He noted that Papua New Guinea showcased its cultural heritage and natural landscapes to make these experiences more accessible to Asian travellers.
Simultaneously, national carrier Air Niugini is focused on enhancing operational reliability and network expansion, supported by ongoing promotional efforts from the Papua New Guinea Tourism Promotion Authority.
The high commissioner expressed confidence that these initiatives, paired with strong bilateral relations with Singapore, will position Papua New Guinea as a primary destination for authentic cultural and natural travel.
