Global Hotel Alliance (GHA) has added four new hotel brands to its network, expanding the alliance’s footprint across Europe, the Middle East and Asia.
The additions include Almanac Hotels, Regal Hotels International, Story Hotels & Resorts and TemptingPlaces Collection, collectively contributing 22 properties to the GHA Discovery loyalty programme.
The expansion strengthens GHA’s presence in destinations including Hong Kong, Barcelona, Vienna and Prague, while also introducing the alliance to new markets such as Zagreb in Croatia and Rabat in Morocco.
GHA said the latest additions continue its strategy of broadening its portfolio of independent hotel brands while enhancing options available to its more than 35 million GHA Discovery members.
Almanac Hotels joins the alliance with boutique properties in Barcelona, Vienna and Prague, focusing on locally inspired hospitality and design-led stays. Regal Hotels International adds 11 properties across its Regal, Regala and iclub brands, bringing approximately 6,800 rooms and more than 30 dining venues into the network.
Story Hotels & Resorts contributes five properties across the Middle East, North Africa and the Indian Ocean, including beachfront and urban hotels centred on destination-led experiences and wellness. TemptingPlaces Collection joins with a portfolio of boutique properties in Europe, including Château d’Augerville Golf & Spa Resort in France and Dent Blanche Resort in Switzerland.
Alongside the new brand additions, GHA said existing member brands have introduced 14 additional hotels and resorts since the start of the year. Recent openings include Capella Kyoto in Japan, Tivoli Palazzo Gaddi in Florence, Corinthia Rome, Anantara Kafue River Tented Camp in Zambia and Avani Mooloolaba Beach Hotel in Australia.
“Our continued expansion reflects the strength of our alliance proposition and the growing desire for collaboration within the independent sector,” said GHA CEO Chris Hartley.
“With the addition of these eclectic brands, we are further diversifying our portfolio and the value we deliver to over 35 million GHA Discovery members.”
