Tag: GHA Discovery
Global Hotel Alliance records 1Q growth led by Discovery programme activity
Global Hotel Alliance (GHA) has reported growth across key performance indicators in the first quarter of 2026, supported by continued activity within its Discovery...
Loyalty programmes shape hotel choice as traveller expectations evolve: GHA
New research from Global Hotel Alliance (GHA) indicates that loyalty programmes are playing an increasing role in how travellers choose and book hotels, with...
Indian travellers drive growth in GHA Discovery membership and spending
Indian travellers are increasing both travel frequency and spending, reinforcing the country’s position as a key growth market, according to data from Global Hotel...
Travellers to prioritise meaning over miles in 2026, says GHA
Global Hotel Alliance (GHA) has released insights from its GHA Discovery loyalty programme, which has more than 32 million members worldwide, on travel trends...
Global Hotel Alliance reveals destination hotspots for 2024
Global Hotel Alliance (GHA) has revealed the most popular destinations for 2024 and what is motivating travellers to visit them.
Japan and Thailand top the...
Global Hotel Alliance remains on track for a record year for...
Global Hotel Alliance (GHA) is on track for a record year with 2023 room revenues, room nights and total domestic and international stays year-to-date...
