Plaza Premium Group (PPG) and Hong Kong Airlines (HKA) have signed an agreement to enhance cooperation and expand the services available to their guests. As part of this arrangement, business class passengers and frequent flyer members of HKA will be eligible to access Plaza Premium Lounges worldwide.
Currently, HKA operates a network of over 30 destinations across Asia-Pacific and North America. PPG runs its flagship Plaza Premium Lounges in more than 150 locations worldwide, covering almost all of HKA’s destinations. This year, the airline is launching longhaul routes to further expand its network, and Plaza Premium Lounges are already operating at these new destinations.
As part of their future cooperation, PPG and HKA will also develop integrated benefits for their respective loyalty programmes – Smart Traveller, PPG’s digital experience and rewards platform, and Fortune Wings Club, HKA’s global loyalty programme.
This includes promotions that facilitate the conversion of points between each other’s loyalty programmes. Additionally, members will be able to redeem points accumulated on the Smart Traveller marketplace for HKA’s special offers, including e-vouchers and seasonal promotions.
The two parties also plan to develop marketing campaigns to cross-promote HKA ticket packages, bundling them with Smart Traveller’s global range of services and products. Additionally, they aim to jointly create social impact programmes that support community-driven initiatives, aligning with shared social responsibility goals.
