Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in South-east Asia since the initiative was launched in 2021.
This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in South-east Asia from a five-day campaign period in July 2023.
Now in its fourth year, 1 Ticket, 1 Tree is a South-east Asia initiative by Cathay that underscores its commitment to support local communities, restore local habitats and drive climate resilience.
Cathay plants a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia during a specified campaign period. To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand’s Bangpu Nature Education Centre in Samut Prakan on March 23. The remaining trees will be progressively planted in mangrove forests across South-east Asia in the coming months.
Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay’s efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.
Dominic Perret, regional general manager for South-east Asia, Cathay, said: “Giving back to the communities we serve is an important part of this endeavour, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection and income.
“We are extremely encouraged by the positive response we’ve received from other like-minded partners who have since joined us in this effort, or simply helped spread the word.”
