Cathay’s new premium travel lifestyle brand is officially rolling out to markets around the world, where customers can look forward to an array of new and aspirational offerings in holidays, shopping, dining, wellness and payment.
Cathay’s new master brand will simplify the way it engages and interacts with customers. It will comprise a host of complementary categories, such as flights, holidays, shopping, dining, wellness and payment. Its airline brand, Cathay Pacific, will remain as is.
Cathay’s CEO Ronald Lam said: “This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed ‘Betsy’ and a drive to connect the world and its people. As the habits and needs of our customers have changed over the years, so too have we. Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world’s greatest service brands.”
To celebrate this milestone, the brand has also launched its first global campaign in three years – Feels Good To Move. This campaign will feature content that celebrates how good it feels to move and aims to encourage people to keep moving.