Marriott International is expanding the travel benefits in its Marriott Bonvoy loyalty programme through a collaboration with Cathay and its loyalty programme Cathay Membership.
Eligible members will gain exclusive access to both programmes’ membership benefits through limited status match offer, and accelerated points earning via seamless two-way conversion between miles and points.
The strengthened partnership provides Marriott International with access to Cathay’s extensive membership base. Global Cathay members, around 11 million, will be connected with to Marriott’s portfolio of nearly 8,800 hotels and resorts around the world, which span over 30 leading brands from Marriott Bonvoy.
Both Marriott Bonvoy and Cathay members can enjoy a wealth of benefits and privileges, such as hotel stay redemptions, enhanced flight and travel package experiences, two-way points conversion, fast track to accelerated status upgrades, and membership tier matching.
Alison Yang, vice president, revenue strategy, loyalty & partnerships, distribution, Greater China, Marriott International, said: “Together with Cathay, the expansion of our global airline partnership programme presents an opportunity to engage more members in the region as they go even further and explore new destinations around the world. By unlocking a new wealth of rewards and privileges with both loyalty programmes, members are encouraged to partake in a broader variety of experiences and benefits, while forging genuine connections with people and places as they learn more and feel more deeply in their next adventures.”
“Strengthening our partnership with Marriott allows Cathay members to unlock benefits even when they’re not flying. Members can enjoy more ways to earn and redeem their points and miles, providing greater value add to the programme,” added Paul Smitton, director customer lifestyle, Cathay.
