Kata Group, said to be one of Phuket’s oldest hotel chains, has embarked on a trio of mega projects to reflect the company’s pursuit of market relevance and stronger presence. It has opened Beyond Skywalk Nangshi in December 2023, an 800 million baht (US$22.18 million) resort and skywalk destination, implemented a 300 million baht rebrand for Beyond Kata resort titled Colors of Beyond, and launched the Beyond Series which sees its existing portfolio segmented into three distinct categories.
Commenting on Colors of Beyond, Sassitt Thavornvongwongse, assistant vice president of commercial strategy for Kata Group and Beyond Resorts Thailand, said the rebrand is forward-looking to tap the new generation of travellers.
Beyond Skywalk Nangshi, Thailand’s newest skywalk in Phang Nga, overlooking views of Phang Nga Bay
“Colors of Beyond is a refresh of the brand – not to leave (behind) our current customer groups, but to make it a little more attractive for the next generation of travellers who will be our guests for the next 20 to 25 years,” he said.
The 300 million baht investment will elevate Beyond Kata into a premier beachside resort on Kata Beach, catering to families and business events.
As for Beyond Series, Sassitt said there would now be three distinct series: the tranquil Mountain Series, the serene Sea Series, and the vibrant City Series.
Also new is Beyond Skywalk Nangshi, the group’s ninth property, as part of the Mountain Series. This is a 57-room hotel boasting what is now Thailand’s tallest and longest glass-floor walkway 80m above sea level overlooking Phang Nga Bay. It is situated near Samet Nangshe Viewpoint, about a 45-minutes’ drive from Phuket International Airport.
Sassitt shared that the group plans to renovate many properties in its portfolio, while looking out for new property locations in the Andaman region – Phuket, Phang Ngai, Krabi.
Ideal locations would be “very popular tourist destinations” and prime areas preferably not too far from the beach, he shared.
Kata Group, said to be one of Phuket’s oldest hotel chains, has embarked on a trio of mega projects to reflect the company’s pursuit of market relevance and stronger presence. It has opened Beyond Skywalk Nangshi in December 2023, an 800 million baht (US$22.18 million) resort and skywalk destination, implemented a 300 million baht rebrand for Beyond Kata resort titled Colors of Beyond, and launched the Beyond Series which sees its existing portfolio segmented into three distinct categories.
Commenting on Colors of Beyond, Sassitt Thavornvongwongse, assistant vice president of commercial strategy for Kata Group and Beyond Resorts Thailand, said the rebrand is forward-looking to tap the new generation of travellers.
“Colors of Beyond is a refresh of the brand – not to leave (behind) our current customer groups, but to make it a little more attractive for the next generation of travellers who will be our guests for the next 20 to 25 years,” he said.
The 300 million baht investment will elevate Beyond Kata into a premier beachside resort on Kata Beach, catering to families and business events.
As for Beyond Series, Sassitt said there would now be three distinct series: the tranquil Mountain Series, the serene Sea Series, and the vibrant City Series.
Also new is Beyond Skywalk Nangshi, the group’s ninth property, as part of the Mountain Series. This is a 57-room hotel boasting what is now Thailand’s tallest and longest glass-floor walkway 80m above sea level overlooking Phang Nga Bay. It is situated near Samet Nangshe Viewpoint, about a 45-minutes’ drive from Phuket International Airport.
Sassitt shared that the group plans to renovate many properties in its portfolio, while looking out for new property locations in the Andaman region – Phuket, Phang Ngai, Krabi.
Ideal locations would be “very popular tourist destinations” and prime areas preferably not too far from the beach, he shared.