The Taiwan Tourism Administration is restarting its marketing and promotional activities in India after a three-year hiatus brought on by the Covid-19 pandemic.
The authority organised its destination seminars in New Delhi and Mumbai recently – the first of travel trade activities after the pandemic. Taiwan Tourism Administration has also opened its Taiwan Tourism Information Centre (TTIC) in Mumbai. The centre will act as a one-stop-point for information related to travel and hospitality in Taiwan.
Cheng: our first focus is to reach pre-pandemic tourist arrival numbers in the Indian market
“Our first focus is to reach pre-pandemic tourist arrival numbers in the Indian market. Our promotional activities will focus on various products and experiences for both leisure and MICE segments. We are planning to organise fam trips for travel agents and media later this year. Also, a training programme for travel agents is in the pipeline,” shared Joseph Cheng, director, Taiwan Tourism Administration & Taiwan Visitors Association, Singapore office while speaking to TTG Asia at the New Delhi leg of destination seminars.
From January to November, the tourist arrivals from India to Taiwan stood around 30,000, a 70 per cent recovery compared to 2019. The Taiwan Tourism Administration is also in the process of hiring a PR agency in India to help grow outbound numbers from India, especially the MICE market.
“Metro cities like New Delhi, Mumbai and Chennai will be our focus for tapping the MICE segment. We are also in talks with China Airlines and EVA Air to begin direct flights between the two destinations,” added Cheng.
An official from China Airlines, who wished not to be named, told TTG Asia that the carrier may look to operate direct flights between New Delhi and Taipei once there is an availability of aircraft.
Some of the destinations Taiwan is looking to promote in India include Taipei, Taoyuan City, Kaohsiung and Tainan. Presently, the top inbound source markets for Taiwan are Hong Kong, Japan, South Korea, and Singapore.
The Taiwan Tourism Administration is restarting its marketing and promotional activities in India after a three-year hiatus brought on by the Covid-19 pandemic.
The authority organised its destination seminars in New Delhi and Mumbai recently – the first of travel trade activities after the pandemic. Taiwan Tourism Administration has also opened its Taiwan Tourism Information Centre (TTIC) in Mumbai. The centre will act as a one-stop-point for information related to travel and hospitality in Taiwan.
“Our first focus is to reach pre-pandemic tourist arrival numbers in the Indian market. Our promotional activities will focus on various products and experiences for both leisure and MICE segments. We are planning to organise fam trips for travel agents and media later this year. Also, a training programme for travel agents is in the pipeline,” shared Joseph Cheng, director, Taiwan Tourism Administration & Taiwan Visitors Association, Singapore office while speaking to TTG Asia at the New Delhi leg of destination seminars.
From January to November, the tourist arrivals from India to Taiwan stood around 30,000, a 70 per cent recovery compared to 2019. The Taiwan Tourism Administration is also in the process of hiring a PR agency in India to help grow outbound numbers from India, especially the MICE market.
“Metro cities like New Delhi, Mumbai and Chennai will be our focus for tapping the MICE segment. We are also in talks with China Airlines and EVA Air to begin direct flights between the two destinations,” added Cheng.
An official from China Airlines, who wished not to be named, told TTG Asia that the carrier may look to operate direct flights between New Delhi and Taipei once there is an availability of aircraft.
Some of the destinations Taiwan is looking to promote in India include Taipei, Taoyuan City, Kaohsiung and Tainan. Presently, the top inbound source markets for Taiwan are Hong Kong, Japan, South Korea, and Singapore.