P&O Cruises Australia encourages people to connect with new campaign

P&O Cruises Australia has introduced its new brand platform, Brings Us All Together, appealing to those seeking genuine connections on their next holiday experience.

Having pioneered cruising in Australia more than 90 years ago, this is a significant milestone for P&O as it embarks on an ambitious 2024 season of sailings taking a record half a million guests on over 179 sailings visiting 46 destinations around Australia, New Zealand, and the South Pacific.

The new campaign appeals to travellers seeking genuine connections on their next holiday experience

Taking influence from the cruise line’s original motto ‘quis nos separabit’ which means ‘who shall separate us’, the new brand platform celebrates P&O’s distinctive ability to help foster deeper connections among families, friends and loved ones, as well as their fellow sailors when onboard a P&O cruise.

To unveil the new platform, P&O Cruises Australia engaged Cameron Bruce, musical supervisor on Baz Luhrmann’s Elvis, to create a new choral arrangement of Fleetwood Mac’s Everywhere, which was sung by a 300-strong choir comprised of local singing groups, past guests, and brand fans while onboard the Pacific Encounter in November off the Queensland coast. This track will be available on streaming platforms and integrated into all future Sail Away parties, which brings all guests together to celebrate the start of their voyage.

The cruise line’s chief commercial officer, Kathryn Robertson, said: “Brings Us All Together‘ presents an exciting opportunity to further differentiate P&O across the cruise and travel landscape by welcoming new guests onboard our cruise ships who are searching for an authentic and connected holiday experience.

“Our 2024 programme, which features more sailings, diverse itineraries, and expanded locations, underscores our dedication to the principles of our new brand platform – to bring more people together than ever before.”

Sponsored Post