HKTB appoints regional director of South-east Asia

The Hong Kong Tourism Board (HKTB) has named Liew Chian Jia as its regional director of South-east Asia. In her new role, she will lead the development and implementation of HKTB’s marketing strategies in the region.

Liew joined HKTB in 2017 and has been instrumental in driving the trade partnerships and marketing Hong Kong to the travel trade in South-east Asia.

Prior to this appointment, she was the HKTB’s director of trade marketing for the South-east Asia region.

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