Hong Kong recorded 4.35 million visitors in March 2026, a 14 per cent increase compared with the same period last year, according to the Hong Kong Tourism Board.
Visitors from China accounted for the majority of arrivals, while international visitors made up 27 per cent of the total. The share of international arrivals increased, supported by a series of art and cultural events, including Art Basel Hong Kong, Art Central and ComplexCon Hong Kong.
For the first quarter from January to March, total visitor arrivals reached 14.31 million, up 17 per cent year on year. Visitors from China reached 11.08 million, reflecting a 20 per cent increase, supported by major events and promotional campaigns linked to the extended Lunar New Year period.
Visitor growth was also supported by increased air capacity and the return of international cruise liners. Longhaul arrivals rose by 19 per cent year on year to around 990,000 during the quarter.
Shorthaul markets recorded more moderate growth, with arrivals increasing by six per cent in March and two per cent across the quarter. New markets saw higher growth rates, with a 16 per cent increase in March and 25 per cent for the first three months of the year.
The Hong Kong Tourism Board noted that developments in the Middle East may introduce some volatility in the tourism market in the coming months and said it will monitor the situation and adjust its promotional efforts accordingly.
