In a bid to rebuild Chinese arrivals to Thailand, the Tourism Authority of Thailand in late-December rolled out a lavish welcome mat to 93 leading influencers from China to explore meaningful travel experiences in Bangkok, Pattaya, Hua Hin, Chiang Mai, Chanthaburi, Phang-nga, and Ko Mak.
The programme featured travel products and services that reflect Thai cultural values, while highlighting measures in place to reinforce Thailand’s image as a safe destination.
The welcome reception was hosted at Museum Siam in Bangkok and themed, A Picnic Celebration at the Museum. Food and drink from Michelin Bib Gourmand restaurants were dished out, and guests were entertained by contemporary Thai performances, live music, and other activities, including a test-ride on the Thai Tourist Police’s Segway, Thai massage, fortune telling, and lucky draw.
Guests were also taken on a tour of the Queen Sirikit Museum of Textiles, the Grand Palace, and the Temple of the Emerald Buddha, and a tuk-tuk ride around Rattanakosin Island.
The trip also introduced TAT’s new ‘Thais Always Care’ online campaign under the ‘Land of Care’ concept to boost tourists’ confidence in Thailand as a safe destination.
