Air India has appointed TAM Group as its General Sales Agent (GSA) in Hong Kong.
The appointment of TAM Group will help to further widen Air India’s presence in Hong Kong, while supporting the airline’s continuing global expansion.
TAM Group will help facilitate reservations and ticketing, marketing efforts, as well as provide comprehensive cargo sales support on behalf of the airline.
Air India currently flies thrice a week between Hong Kong and Delhi; TAM Group presently represents 34 carriers in Cargo and Passenger Services and two Cruise products.
In addition, the airline is undergoing a comprehensive transformation across functions and organisation, with plans to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft in mid-2024, as well as revamping its entire IT infrastructure to replace old systems with new ones and introduce several digitalisation initiatives across all flight and ground operations and customer-facing touch points.
Wing Kun Tam, founder and chairman of TAM Group, said: “As the chosen partner, we are dedicated to leveraging Air India’s extensive network, our industry expertise, and customer-centric approach to promote Air India’s offerings and expand its reach in the Hong Kong market.
“We firmly believe that this collaboration will not only facilitate seamless travel experiences for passengers but also promote cultural and economic exchanges between the two regions.”