Philippine’s Hotel 101 goes global

Philippine hotel owner and management company, Hotel 101 Group, gains a global foothold with investments in new hotels to be built in Japan, Spain and the US.

The 482-key Hotel 101 Niseko has started construction on a 1.7-hectare site in the ski destination of Hokkaido in Japan. Another purchase, a 6,593m² site in Spain, will stand the 736-key Hotel 101 Madrid.

Hotel 101 features only one type of room unit, its signature Happy Rooms, across its properties

The brand will soon be in California, one of the 10 sites being eyed in the US as part of the long-term vision to have 500,000 across the globe by 2040, Hotel 101 Group general manager, Gel Gomez, said in an interview during the Philippine Tour Operators Association’s Philippine Travel Mart 2023.

Double Dragon Corp, the parent company of Hotel 101 Group, has purchased an office space of PLUS Building at Cecil Street in Singapore, which is Hotel 101 Global’s international corporate office and global sales hub.

In the Philippines, Gomez said Hotel 101 Group is already expanding briskly with several hotels in metro Manila, and soon in Davao, along with pipeline projects in Palawan, Bohol, Baguio, Libis and Cebu.

The Hotel 101’s hybrid ‘condotel’ business model has only one type of room unit for a uniform worldwide inventory through direct development, joint venture and licensing.

Its signature 21m² Happy Room – with an AI-generated banig or traditional handwoven mat design symbolising home, joy and technical advances – has a simple layout with work desk, mini kitchen, and other amenities for the mid-end business and leisure market.

The rooms are pre-sold, with owners assured of a percentage gross revenue while Hotel 101 Group handles all aspects of managing the hotel, including renovation, dynamic pricing and marketing.

The group, which also plans to expand in Asia, has announced that its pioneering ‘condotel’ concept has already been filed and the Hotel 101 trademark and country specific domains have been secured in various countries.

Sponsored Post