Louvre Hotels Group (LHG) is set to grow its presence across Indonesia with a target to have double the number of hotel properties in the next five years.
The company has planned to open three new hotels across the country in 2024, which now includes its portfolio of 10 hotels in Indonesia. Beyond their established brands like Golden Tulip, Royal Tulip, and Kyriad, LHG will also introduce Campanile and Tulip Hotels & Residences to meet the diverse needs of travellers in Indonesia.
In 2024, LHG is expected to debut the first Campanile Hotel in Indonesia. Nestled within the same complex as the Golden Tulip Balikpapan, Campanile Balikpapan is a three-star hotel with open living spaces and tailor-made meetings and event facilities.
LHG is also tapping into younger travellers with the debut of Tulip Hotel & Residences brand. Slated to open 2Q2024, Tulip Hotel & Residences Depok, West Java, will feature 200 rooms and modern amenities.
Other openings include the 136-key Golden Hill by Golden Tulip, Batu, East Java, providing meeting facilities and a ballroom for leisure and business travellers. LHG is also expanding its existing Royal Tulip Gunung Geulis with a new extension wing comprised of 52 rooms set to open in mid-2024.
Speaking at media luncheon in Jakarta last week, Andreas Tscherning, COO International of LHG, said that Indonesia was one of the top three markets in South-east Asia, and the company has set the country as a top priority in global development strategies.
“With three secure contracts for next year, we are confident to have more than 20 hotels or double portfolios in the five years,” he added.
Discussing the future strategy, Tscherning told TTG Asia that LHG would focus on major cities like Jakarta, Surabaya, Bandung, and Medan as the demand for business hotels kept growing. The group also targets five priority destinations such as Toba, North Sumatera and Labuan Bajo, East Nusa Tenggara for resort developments.
“We have good experiences in resorts and (are) very optimistic to reinforce our position in the upscale segment in the next five years,” he said.
The group also wants to develop more hotels with bigger meeting spaces under the Golden Tulip brand. Tscherning shared the “meetings business is very good so far”. At a few of its hotels, LHG sees a 95 per cent capacity for meetings on weekdays and fully-booked weekends for family getaways.
In addition, there are talks about several project developments planned in 2025, including in Jakarta, Kendari, South East Sulawesi, and Bandung, West Java.