Top News KKday, Rail Europe collaborate on sustainable rail travel push By TTG Asia / Posted on 20 October, 2023 9:23 Asian travel e-commerce platform KKday has inked an MoU with Rail Europe on October 19 on a strategic collaboration focused on promoting sustainable rail travel. KKday’s decision was spurred by a significant uptick in sales of European travel products during the first three quarters of 2023, with figures surpassing the same period in 2019 by 60 per cent, as well as expectations of continued demand surge going into 2024. Rail Europe’s Björn Bender (left) and KKday’s Ming Chen (right) Björn Bender, president and CEO of Rail Europe, shared that the partnership would see the creation of an all-in-one platform for travellers and the travel industry to access a wide array of products spanning 33 European countries and featuring over 150 European rail brands and routes. Bender said: “In the post-pandemic era, individuals will have a heightened desire to travel. Many will opt for train travel over unnecessary flights due to the growing focus on sustainable tourism and environmental considerations, such as reducing carbon emissions.” Rail Europe’s business recovery has been robust, according to Bender, with current performance across the globe now standing at 74 per cent of 2019. Ming Chen, founder and CEO of KKday, hopes the partnership will serve to inspire more Asian travellers to explore Europe. Both companies have concluded the initial phases of electronic product integration, and will commence joint marketing campaigns and collaboration on marketing resources. Both will also be working on enhancing the online feedback mechanism for passengers and automating product recommendations for Rail Europe. Chen hopes to integrate sustainable travel with a range of in-depth experiences offered through Rail Europe pass packages.