Trip.com Group and the Tourism Authority of Thailand (TAT) have signed a letter of intent (LOI) to cooperate on bolstering tourism in Thailand.
This collaboration aims to promote Thailand as the premier travel hotspot for tourists from mainland China, who have consistently ranked it as one of their top destinations. In fact, searches for Thai destinations across Trip.com Group’s platforms soared by 800 per cent when the announcement of visa-free travel for Chinese travellers was made last month.
The LOI was signed by Trip.com Group’s vice president, global destinations, Amanda Wang, and TAT’s governor Thapanee Kiatphaibool during an official visit by a high-level delegation to China led by Thailand’s prime minister, Srettha Thavisin. It will serve as a catalyst to further enhance the existing partnership and harness Trip.com Group’s intel on Chinese travellers – these include knowledge and information sharing, joint promotional activities, as well as the establishment of formal communication channels for regular bilateral tourism updates.
Wang said: “Thailand has consistently captivated the hearts of travellers from the Chinese mainland, establishing itself as an irresistible destination. With the recent introduction of visa-free travel to Thailand, we foresee this trend of travel to Thailand continuing, and look forward to working closely with TAT to bring more tourists to the Land of Smiles.”
“The Tourism Authority of Thailand will use (the LOI) as a framework to continue our close collaboration, and make every effort to ensure the safety and security of tourists travelling to Thailand,” shared Kiatphaibool, adding that a series of promotional activities to attract more tourists from mainland China to Thailand are in the works.