Global travel distribution platform TBO.com has partnered with WebEngage, a leading marketing automation company, to empower travel agents to serve their customers effectively.
TBO.com’s Business to Agents (B2A) global travel distribution platform will harness WebEngage’s marketing automation stack to consolidate data, derive valuable insights, and enable travel agents to hyper-personalise customer engagement.
Known for its B2A strategy in the tourism industry, this strategy aims to meaningfully cater to travellers returning to agents for customised, hassle-free, and convenience-oriented tourism services. Such B2B strategies, coupled with round-the-clock agent support and acceptance of over 55 currencies, have enabled TBO to expand its purview to over a million hotels and 120 countries globally.
Gaurav Bhatnagar, co-founder and managing director, TBO.com, shared: “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the glove.”
Reiterating the need for marketing automation in tourism distribution, Hetarth Patel, vice president, MEA and managing director – UAE of WebEngage, remarked that business-facing companies must engage like they are dealing directly with customers.
“The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective,” said Patel.