Go City becomes first sightseeing pass to launch Weixin mini programme

Sightseeing pass specialist Go City has launched its Weixin mini programme, giving Chinese travellers access to attractions, tours and activities from over 30 cities worldwide.

Weixin users in China can browse, purchase and redeem Go City’s sightseeing products on the single platform. They can choose between the All Inclusive pass, which allows them to visit as many attractions as they like within a specific number of days, or the Explorer pass, which allows them to access a specific number of attractions within 60 days.

(From left) Weixin Pay’s Etienne Ng with Go City’s Neville Doe and Dawn Jeremiah

All attraction listings come with detailed descriptions, redemption and reservation instructions, access to local customer service and other useful information.

Neville Doe, group chief financial officer, Go City said: “China has always been one of the most dynamic and important markets for us, and in this post-pandemic world, being able to offer our products on a native platform and transact using Weixin Pay enables us to further improve consumer trust with our Chinese customers. This launch strengthens our ability to showcase our 1,500+ attraction partners comprising of theme parks, landmarks, museums, tours, activities and hidden gems to the front of Weixin users.”

Dawn Jeremiah, vice president, marketing & ecommerce for Go City, added: “Launching an end-to-end service solution within one of the biggest social media platforms in the world is unprecedented for Go City. We have been gearing up on our customer acquisition strategies for Chinese travellers throughout the pandemic and our launch is timely with our full recovery of the market.”

Jeremiah shared that Go City’s direct channel has surpassed 2019 revenue levels from Chinese customers, with a healthy trajectory into 4Q2023, and well into 2024.

“Cities that remain popular are London, New York, Paris, San Diego, with new favourites Singapore, Oahu, and Dubai,” she detailed.

While Go City claims to be the largest and one of the oldest sightseeing pass companies in the world, the company acknowledges that technology product catered to the Chinese market is unchartered territory.

Preeti Naini, regional product manager – APAC for Go City, said: “Go City’s Weixin mini programme has been re-imagined to the needs of the modern traveller. It’s fully integrated with our content management, order management and back-end service systems to provide information, imagery and availability for thousands of attractions as well as process orders at the click of a button. We are fully integrated with Weixin Pay to enable instant payments. It’s simple, easy and immediate; allowing customers to download and redeem passes directly at the attractions without leaving our mini program. We are planning to build on this experience and introduce similar solutions to expand our reach.”

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