To celebrate Warner Bros Studio’s 100th anniversary in 2023, Singapore Tourism Board (STB) and Warner Bros Discovery (WBD) are deepening their partnership with new initiatives to spotlight Singapore and the global media entertainment company’s beloved characters and stories.
This is part of a multi-year partnership that WBD and STB inked in 2022 to collaborate on entertainment and lifestyle content, as well as marketing activities, to spotlight and inspire travel to Singapore.
The global centennial campaign, Celebrating Every Story, will take place from November 10 to 26 and will be the only large-scale event in South-east Asia to feature 100 years of Warner Bros franchises.
The WB100 family festival, in partnership with Sentosa, will feature a host of free and interactive experiences.
The campaign will also see characters Tom and Jerry star in a brand-new Singapore-inspired Tom and Jerry series launching later this year on Cartoon Network. The seven-part production represents the franchise’s first-ever localised series, with each episode inspired by unique sights, places of interest, and destination highlights of Singapore. Merli, a character inspired by Singapore’s iconic Merlion, will also make a special appearance.
Clement Schwebig, president and managing director, India, Southeast Asia and Korea, WBD, shared: “Tom and Jerry have been delighting audiences of all ages around the world for generations, and we’re very proud that its first-ever localised adaptation will come with a Singapore twist. The WB100 celebration at Sentosa will showcase some of the highlights from a century of Warner Bros content, and we look forward to welcoming both families from Singapore and those visiting.”
Melissa Ow, chief executive, STB, remarked that the new series and WB100 family festival will “showcase Singapore in a fun and creative way” and set Singapore apart as “a vibrant and exciting city for both visitors and locals”.
