Accor has teamed up with Crowne Estate Malaysia to debut the Swissôtel Hotels & Resorts brand to Malaysia with Swissôtel Genting Highlands slated to open in 2028.
Boasting views of the mountains, the 300-room property will offer conference facilities, a grand ballroom, all-day dining options, executive lounges, and bars. Leisure amenities include a heated swimming pool, sundeck, fitness centre, spa, scenic jogging tracks, and a kids’ club.
Just a 15-minute drive away to the Genting Highlands summit, guests will be able to venture beyond the Swissôtel Genting Highlands to discover Crowne Estate Malaysia with its villas and bungalows, as well as residences and serviced apartments.
Swissôtel Genting Highlands will be located close to King’s Park by Highlands ParkCity, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels. Additional features comprise a neighbouring cable car service, Awana golf course, a high-end Genting Premium Outlet and amusement parks.
In addition, the sustainable and environmentally-friendly community will prioritise water conservation and use renewable energy sources.
Crowne Estate’s chief operating officer Sean Chen commented on the first strategic alliance with Accor: “It is a huge step forward for Highland ParkCity and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.”
“The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor’s leading position in Malaysia’s hospitality industry,” said Garth Simmons, CEO, Accor for South & Southeast Asia, Japan, South Korea and India.